Afternoon Brief, April 3

Trending Story
Who’s Afraid of American Wine?
A simple standard is facing serious resistance. The real question is: who benefits from keeping it that way?
M. A. Silva USA
Wine Sales Symposium
Today’s News
Failed AI Tractor Company Lays Off All Employees, Abandons Bay Area Headquarters
A Bay Area startup that set out to revolutionize global farming appears to have collapsed, burning through hundreds of millions of dollars, laying off nearly all of its employees and leaving disappointed farmers across the country…
The 2026 Sunset International Wine & Spirits Competition Is On!
Sunset Magazine is thrilled to announce the call for entries in the newly combined Sunset International Wine & Spirits Competition!
Who Really Pays for Tariffs? These Scholars Tracked a Bottle of Wine to Find Out
Five authors tracked a single bottle of imported wine as it moved through the global supply chain…
Santa Cruz Mountains Chardonnay: Wines of Character, Crafted by Characters
Free Flow Wines Announces New President and COO, Robert Perman, to Lead Next Phase of Growth
Free Webinar: Best Tools to Navigate a Tough Market
A Different Kind of Wine Business Event
Middleburg’s Cana Vineyards & Winery Is Officially for Sale
Getting Crushed: Small, Independent Grape Growers Are Desperate for Buyers
Struggling French Vineyards Turn Excess Wine into Ethanol
Gracianna Winery & Rick Bartalini Presents Continue the Gracianna Concert Series in Hawaiʻi with Earth, Wind & Fire
Italy’s Wine Industry Pins Hopes on Gen Z
Wine, Art, Verona: Vinitaly 2026 According to Pasqua Wines
Wines of Georgia Announces U.S. 2026 Integrated Communications Program
ATPGroup
Promoted Event
Call for Expo Conference Topics: Submission Deadline Is Today!
Are you an expert in the field of wine and would like to share your ideas with our event audience? Let us know! Today is the last day to submit your topic!
North Coast Wine Industry Expo
Wine Industry Careers
AgTech Field Technician – Tri-Cities
Vivid Machines – Wenatchee, WA
Sales & Hospitality Associate
Benessere Vineyards – St. Helena, CA
Tasting Room Associate – Part Time
Bowman Cellars – Graton, CA
More Wine Industry Jobs
WineDirect Fulfillment
WIN Marketplace – Grapes, Bulk Wine & More
Howell Mountain Cabernet Sauvignon Fruit Available for 2026
2024 Sonoma Carneros Chardonnay – Bulk Wine
2023 Cabernet Sauvignon Columbia Valley – Bulk Wine
AI Entity Brand Guide and Digital Marketing Services
More Marketplace Listings
WIN Marketplace
Industry Events
Grower Field Day: Managing Red Blotch Together
April 8 – Rutherford, CA
Attracting the Next Generation of Wine Club Members
April 9 – Webinar
Sip & Savor Fridays: Masters Edition
April 10 – Windsor, CA
The United Sommeliers Foundation After Dark D.C.
April 14 – Washington, DC
Wine Sales Symposium
May 13 – Rohnert Park, CA
Wine Industry Careers
Top Stories of the Week
2025 Grape Crush Not as Small as Expected
Kenwood Vineyards Goes Dark as Korbel Owner Buys Back Sonoma Property
Justin Vineyards & Winery and The Wonderful Company to Pay $1.49 Million in EEOC Sexual Harassment Suit
Acker Makes History with Sale of World’s Most Expensive Bottle of Wine Ever Sold at Auction
A New York Vintner Raids US Wine Cellars to Skirt Trump’s Tariffs
The Actual Number Behind the Central Coast Bulk Wine Market
Treasury Wine Estates Rejects Bankruptcy Speculation
Fire-Ravaged Napa Valley Winery Snapped Up by SF Investment Firm, an Emerging Wine Power Player
A Historic Reunion: Stewardship of Silvan Ridge Winery Returns to Hinman Family After More Than 30 Years
How Wine Educator Deborah Parker Wong Found Gen Z’s Wine Sweet Spot
National Grape Research Alliance Launches 2026 National Research and Funding Strategy
Consumers Reject Expensive Restaurant Wines
A.I. Is Coming for the Sommeliers
California Wineries Go Beyond the Tasting Room During Down to Earth Month in April
The Great Judgement of Paris Makeover
Wine Industry Advisor

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