Among the scheduled events, three Masterclasses featuring internationally renowned speakers, with a focus on wine tourism, the new generation of wine, and virtual reality. Extraordinary Commissioner Pettrone: “This is how Irpinia and Sannio present themselves as a cohesive system, capable of engaging with international markets.”
March 31, 2026 (Italy) — This year once again, the Irpinia Sannio Chamber of Commerce will play a leading role at Vinitaly with a structured and coordinated presence aimed at enhancing the identity, production quality, and wine tourism vocation of the Irpinia and Sannio territories. A total of 101 wineries will take part in the Campania Region collective at the Campania Pavilion, representing the area’s main appellations in a unified participation designed to strengthen their positioning both nationally and internationally. An initiative that goes beyond a simple trade fair presence, establishing itself as an integrated platform for communication, promotion, and networking.
At the core of the project is the adoption of a unified claim, Irpinia-Sannio – “Irpinia Sannio IS” – designed to strengthen the territory’s recognizability through a contemporary narrative capable of highlighting biodiversity, landscape, and production excellence. The claim refers both to the initials of Irpinia Sannio and to the English verb “to be,” opening up to international communication and multiple storytelling possibilities. During Vinitaly, video content and media relations activities will be developed to provide real-time coverage of the fair and amplify its visibility across various communication channels.
The Chamber’s participation will be further enriched by three Masterclasses scheduled at the Campania Region Events Area, located at the heart of the Campania Pavilion.
The first will take place on Monday, April 13 at 3:00 PM: a talk & tasting titled “Irpinia Sannio Wine Experience: territories, wines and hospitality,” dedicated to promoting wine tourism experiences and the identity of Irpinia and Sannio. Speakers will include Tommaso Luongo, President of AIS Campania; Maria Paola Sorrentino, President of Movimento Turismo del Vino Campania; Violante Gardini Cinelli Colombini, National President of Movimento Turismo del Vino; and Alessandra Dal Monte, Cook – Corriere della Sera. The talk will be accompanied by a tasting of wines from Irpinia and Sannio.
The second Masterclass is scheduled for Tuesday, April 14 at 3:00 PM, again at the Campania Region Events Area, on the topic “The new generation of Campanian wine: visions, sustainability and markets.” This session will explore the future protagonists of Campanian wine, led by international wine writer Ian D’Agata and Tommaso Luongo, President of AIS Campania.
Finally, on Wednesday, April 15 from 12:00 PM to 1:00 PM, “Virtual reality and wine: new frontiers of promotion – Immersive tools to enhance wineries and territories,” an event dedicated to new technologies applied to wine, exploring how virtual reality can become a strategic and engaging tool for promoting wineries and enhancing territories.
“Participation in Vinitaly is part of a broader strategy to promote the territory,” stated the Extraordinary Commissioner of the Irpinia Sannio Chamber of Commerce, Girolamo Pettrone, “through which the Chamber is committed to concretely supporting businesses and promoting an integrated model that combines production, tourism, and culture. Today, Irpinia and Sannio present themselves as a cohesive system, capable of engaging with international markets through an increasingly structured and competitive offering, telling through wine an authentic story made of identity, quality, and a contemporary vision. The goal is to strengthen the positioning of our territories and support companies along a growth path that enhances not only the product, but the overall experience it represents.”
Participating wineries
Irpinia
- Antica Hirpinia
- Antico Castello
- Azienda Vitivinicola Nardone Nardone
- Azienda Agricola Torricino
- Benito Ferrara
- Borgodangelo
- Calafe’
- Cantina Giovanni Molettieri
- Cantine Antonio Caggiano
- Cantine Buonanno
- Cantine Catena di D’Agostino Angelo Antonio
- Cantine Cennerazzo
- Cantine di Marzo
- Cantine Forno
- Cantine Lonardo Contrade di Taurasi
- Cantine Russo Taurasi
- Ciro Picariello Vignaiolo in Summonte
- Colli di Castelfranci
- Colli di Lapio di Clelia Romano
- Colline del Sole
- Consorzio Tutela Vini d’Irpinia
- Crypta Castagnara Cantine
- D’antiche Terre Società Agricola srl
- Di Meo
- Donnachiara
- Famiglia Pagano srl
- Feudi di San Gregorio
- Filadoro
- Fonzone
- Guido Marsella
- I Capitani
- I Favati
- Il Cortiglio
- Vini Fratelli Follo
- In Cinere
- Laura De Vito
- Liquorificio Mastr’Antonio
- Macchie Santa Maria Cantine
- Macchioni Caprinatura
- Montesole
- Orneta Vino&Olio
- Passo delle Tortore srl
- Paterno
- Perillo
- Petilia Azienda Agricola
- Pietracupa
- Rocca del Principe di Fabrizio Aurelia
- Salvatore Molettieri
- Sella delle Spine
- Selva Solina Azienda Agricola
- Tenuta Cavalier Ferrante
- Tenuta Cavalier Pepe
- Tenuta De Gregorio
- Tenuta del Meriggio
- Tenuta Gregorio
- Tenuta Sarno 1860
- Tenuta Scuotto
- Tenuta Vitagliano
- Terre D’Aione
- Terre di Valter Società Agricola srl
- Terredora
- Torrevigne
- Traerte Vadiaperti
- Vigna Villae in Taurasi
- Vigne Irpine
- Villa Diamante
- Villa Raiano
Sannio
- Aia dei Colombi
- Antica Masseria Venditti
- Azienda Agricola Cav. Mennato Falluto
- Azienda Agricola Elena Catalano
- Azienda Agricola Via dei Mulini
- Cantina del Taburno
- Cantina di Solopaca
- Cantine del Maresciallo
- Cantine Iannella
- Cantine Tora
- Capolino Perlingieri
- Fattoria La Rivolta
- Fontana Reale
- Fontanavecchia
- I Pentri
- Il Poggio Famiglia Fusco Viticultori
- La Fortezza Enzo Rillo
- La Guardiense – Janare
- La Vinicola del Titerno
- Masseria Frattasi
- Nifo Sarrapochiello
- Ocone Vini 1910
- Pietrefitte
- Sannio Consorzio Tutela Vini
- Santiquaranta
- Tenuta San Girolamo
- Terre d’Aglianico di Libero Rillo
- Terre Stregate
- Torre dei Chiusi Azienda Agricola di Domenico Pulcino
- Torre del Pagus
- Torre Varano
- Vigne di Malies di Foschini Flaviano
- Vigne Storte
- Vinicola del Sannio srl
