March 30, 2026 (St. Paul, MN) — Johnson Brothers announced today that its luxury selling division, Oxford Street Merchants, is expanding its partnership with Kobrand Fine Wine & Spirits into Hawaii, further strengthening a relationship that already spans Virginia and West Virginia.
The expansion brings Kobrand’s portfolio of globally recognized wine, spirit, and sake producers to the Hawaii market, supported by Oxford Street Merchants’ dedicated luxury sales and execution model.
“Kobrand represents one of the most complete and renowned portfolios in the wine industry,” said Yale Johnson, President of Sales, Johnson Brothers. “Expanding our collaboration is a testament to what our teams have built with Oxford Street Merchants. Our focus on excellence in execution, accountability, and long-term sustainable growth continues to resonate with leading suppliers, and we are proud to expand this partnership into Hawaii.”
Kobrand’s portfolio includes a range of iconic producers, such as Cakebread Cellars, Maison Louis Jadot, Champagne Taittinger, The Fladgate Partnership, San Guido, St. Francis, AIX, Craggy Range, Domaine Carneros, Michele Chiarlo, Joto Sake, and many more globally recognized producers. These brands reflect the heritage, quality, and consistency that define the luxury wine category and align closely with Oxford Street Merchants’ premium-focused strategy.
“Johnson Brothers and Oxford Street Merchants have demonstrated a strong ability to build and elevate luxury wine brands in competitive markets,” said Marcelo Aguero, President and CEO of Kobrand Fine Wines & Spirits. “Their disciplined approach to execution and brand stewardship made them the right partner as we expand into Hawaii, and we’re confident in their ability to represent our portfolio at the highest level across this important luxury marketplace.”
About Johnson Brothers
Johnson Brothers is a third-generation, family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson and led today by brothers Michael and Todd Johnson. Guided by its founding values of integrity, innovation, teamwork, and excellence, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 25 states. For the third consecutive year, Johnson Brothers has been named one of America’s Most Trustworthy Companies by Newsweek. Learn more at johnsonbrothers.com | LinkedIn | Instagram.
About Oxford Street Merchants
Oxford Street Merchants is an organization of Johnson Brothers, a leading wine, beer, and spirits distributor in the United States, focused on luxury spirits and estate wines. Its dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling, ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Its name pays homage to 43 Oxford Street, the Saint Paul, Minnesota building where Lynn Johnson founded the third-generation, family-run business. For more info, visit us at oxfordstmerchants.com | Instagram.
About Kobrand Fine Wine & Spirits
Founded in 1944 by Rudy Kopf, Kobrand remains one of the few family-owned fine wine and spirits companies in the United States. Kobrand’s portfolio was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for 80 years. Kobrand is the exclusive agent for an outstanding selection of fine wines, spirits, and sakes from key regions around the world, including the United States, France, Italy, Spain, Portugal, Germany, Japan, Chile, Argentina, and New Zealand. For more information about Kobrand and the portfolio visit http://www.Kobrandwineandspirits.com.
