Over 40 wineries, masterclasses, and a conference to narrate the evolution of Sicilian wine tourism
March 23, 2026 (Palermo, Italy) — Sicilian wine takes center stage once again in Verona from April 12th to 15th for Vinitaly 2026, one of the most prestigious international events in the wine sector.
This year, Assovini Sicilia will return with a collective of wineries located in Pavilion 2 (entirely dedicated to Sicily) and at its own dedicated stand (D40). This presence reaffirms the association’s commitment to promoting the quality and identity of Sicilian wine across national and international markets.
The participation is part of the PSR Sicilia 2023-2027 – Intervention SRG10 “Promotion of Quality Products,” sponsored by the Regional Department of Agriculture of the Sicilian Region. It involves over 40 wineries that represent the richness and biodiversity of the territory—a broad, representative group of both historic estates and emerging wineries united by a contemporary vision of Sicilian wine, increasingly focused on sustainability, research, and the enhancement of indigenous grape varieties.
“Vinitaly is always a vital moment for exchange and storytelling. Today, Sicilian wine speaks of an island that is changing and growing. At the fair, we want to convey this energy and provide an authentic image of who we are: diverse companies often different from one another, yet united by a deep bond with the land and a shared vision of quality,” says Mariangela Cambria, President of Assovini Sicilia.
Among the scheduled events, on Monday, April 13th at 12:30 PM, the conference “Journey to Sicily: New Frontiers of Wine Tourism” will take place at the conference hall of Sicilia Pavillon. This session is dedicated to the evolution of wine tourism and its cultural, economic, and narrative impact. The panel will include Filippo Magnani, Giulio Perrone, Federica Fina, Francesca Planeta, Federico Geremei, and Filippo Galanti, who will offer diverse perspectives—from travel and publishing to wine tourism and communication—to explore how the wine tourism experience is evolving and being narrated.
Throughout the fair, Assovini Sicilia will host a series of masterclass led by journalist Francesco Pensovecchio, designed to guide operators and the press through the various facets of Sicilian enology. See the following schedule. The masterclasses area is located at Assovini Sicilia’s stand (D40) inside the Sicilia Pavillon.
Participation in Vinitaly represents a pivotal moment for Assovini Sicilia to engage with buyers, operators, and stakeholders. It is also a key opportunity to strengthen dialogue with foreign markets and continue telling the story of a Sicilian wine industry that is evolving, dynamic, and increasingly recognized for its identity and quality.
Masterclass schedule
Sunday 12th at 2:30 PM: Bubbles Off the Beaten Path. Sicily with and without “Method” Clay hills, volcanoes, and native grape varieties in various lively interpretations.
Monday 13th at 12:30 PM: Liquid Light: Sicilian Whites. Aromas and verticality What to expect from a contemporary Sicilian white wine
Tuesday 14th at 10:00 AM: Form and Style. The “tailoring” of Sicilian reds, between energy and momentum A journey from southern sands to the lava of Mount Etna
Tuesday 14th at 4:00 PM: The Island of Time: The Sweet Wines of Sicily. Sun, late harvests, and short or long drying processes (appassimento). A meditation on Mediterranean sweetness.
Masterclasses have limited spot.
Registration is needed at : francesca@zedcomm.it ; lorenza@zedcomm.it
Assovini Sicilia’s wineries at Vinitaly 2026
Alessandro di Camporeale; Assuli Winery; Baglio di Pianetto; Baglio Oro; Candido Vincenza; Cantina Sociale Chitarra; Cantine Colosi; Sibiliana Vini; Caruso & Minini; Casa di Grazia; Castellucci Miano; Azienda Agricola COS; Cusumano; CVA Canicattì; Disisa; Donnafugata; Duca di Salaparuta; Casa Vinicola Fazio; Feudi del Pisciotto; Feudo Montoni; Feudo Solaria; Firriato; Fondo Antico; Gulfi; Horus 2; Le Casematte; Consorzio Libera Terra Mediterraneo; Lombardo Vini; Maggio Vini; Musita; Tenute Nicosia; Arianna Occhipinti; Rocco Patri; Piante Faro; Planeta; Principe di Corleone – Pollara; Santa Tresa; Spadafora; Conte Tasca d’Almerita; Tenuta di Castellaro; Tenuta Gorghi Tondi; Tenute Navarra; Tenuta Rapitalà; Tornatore; Valle dell’Acate.
About Assovini Sicilia
Founded in 1998 by Giacomo Rallo, Diego Planeta, and Lucio Tasca, Assovini Sicilia today brings together 101 member wineries producing around 900 labels. What unites its members is a deep love for their land and the shared awareness that Sicilian wine represents a unique value in the Italian and global wine landscape. Through the SOStain Sicilia Foundation, Assovini is also committed to promoting and supporting social, economic, and environmental sustainability, encouraging best practices for an increasingly green viticulture. A dynamic and contemporary association that has already charted a course for the future by focusing on new generations.
