3 Badge Beverage Corporation’s Subterra Wines Expands Lineup with Approachably Priced Wines Crafted to Meet Today’s Consumer Trends
February 19, 2026 (Sonoma, CA) — Subterra, part of the 3 Badge Beverage Corporation portfolio, is expanding its California lineup with the release of four new wine expressions—an evolution designed to meet today’s consumer preferences for approachable, versatile wines that deliver outstanding quality at an accessible price. Anchored by thoughtful sourcing and a cohesive $17 SRP, the new releases reinforce Subterra’s commitment to wines that overdeliver for everyday occasions.
Led by August Sebastiani, President of 3 Badge Beverage Corporation and a fourth-generation member of a longstanding winemaking family, Subterra is built on the idea of uncovering what lies beneath the surface. That philosophy shapes the wines and the subtle label refresh, drawing from the Sebastiani family’s early 1900s history before even entering the wine trade, carting cobblestones to San Francisco. The label features an illustrated stone barn set in wine country as a nod to those roots. Subtle silvery-gold accents highlight the Subterra name, reflecting the pale metallic flecks often found in natural stone.
“Consumers are looking for wines that feel effortless—great on a weeknight, great for gathering, and still a strong value,” said August Sebastiani. “These new releases stay true to what matters most – thoughtful sourcing, balance, and a price point that fits the everyday budget.”
The expanded lineup includes four California expressions, all bottled under the California appellation, selected for quality and character.pter reflects that commitment more clearly than ever,” said August Sebastiani, President of 3 Badge Beverage Corporation. “The refreshed packaging better reflects the quality in the bottle, while the new releases stay true to what matters most – thoughtful sourcing, balance, and wines people genuinely want to drink.”
The expanded lineup includes four California expressions, all bottled under the California appellation and sourced from consciously farmed vineyards selected for quality and character.
Subterra New Releases
2024 Chardonnay (SRP: $17)
Bright and refreshing, the 2024 Chardonnay offers citrus and orchard fruit notes with hints of tropical character, balanced by crisp acidity and a clean, vibrant finish.
2023 Cabernet Sauvignon (SRP: $17)
This Cabernet Sauvignon delivers ripe black fruit, spice, and subtle savory notes, with structured tannins and a polished finish shaped by Lake County’s volcanic soils and elevation.
2023 Pinot Noir (SRP: $17)
Elegant and fruit-forward, the 2023 Pinot Noir showcases bright red fruit, gentle spice, and subtle earthy undertones with a smooth, balanced finish.
2024 Sauvignon Blanc (SRP: 17)
Fresh and lively, this Sauvignon Blanc highlights citrus, melon, and delicate floral notes, supported by vibrant acidity and a clean finish.
With refreshed packaging and a cohesive lineup priced at $17 SRP, Subterra continues to reinforce its place within the 3 Badge Beverage Corporation portfolio, delivering modern, accessible wines grounded in family legacy.
With refreshed packaging and a cohesive lineup priced at $17 SRP, Subterra continues to reinforce its place within the 3 Badge Beverage Corporation portfolio, delivering modern, accessible wines grounded in family legacy, thoughtful sourcing, and a deep respect for the land.
To learn more, please visit: https://www.subterrawines.com/
About 3 Badge Beverage Corporation
Established in 2015, 3 Badge Beverage Corporation is a n?gociant representing an innovative portfolio of terroir-driven wines and craft spirits from around the globe. Headquartered out of a historic, refurbished fire station in Sonoma, California, 3 Badge is led by fourth-generation vintner August Sebastiani. Named for his grandfather’s volunteer firefighting service badges, 3 Badge is built upon a philosophy of exceptional craftsmanship and commitment to place. 3 Badge Mixology offers Uncle Val’s Gin, Kirk & Sweeney Rum, and Quechol Sotol, while 3 Badge Enology includes Gehricke Wines from Sonoma, Tree Fort Wines from the Central Coast, Cedar + Salmon wines from the Pacific Northwest and Guinigi Wines from Northern Italy. Additional information can be found at 3badge.com.
