January 21, 2026 — Breakthru Beverage Group, one of the leading beverage distributors in the United States and the largest broker in Canada, representing a portfolio of premier wine, spirits, beer and non-alcoholic brands, has appointed Dario Skocir as their new Executive Vice President, Chief Supply Chain & Operations Officer. In this role, Skocir will lead supply chain, corporate operations and market operations across the organization’s 16 markets and will serve as a member of the Executive Leadership Team reporting to President & CEO Tom Bené.
“In 2026, Breakthru is focused on our commitment to operational excellence and advancing our market position. To take our improvements in operations to the next level, we have placed a strong leader at the helm. Dario is a proven transformational leader who has driven significant enhancements across the organization and was the clear choice to lead our new, integrated supply chain and operations team,” said Tom Bené, President & CEO of Breakthru Beverage Group. “I look forward to seeing Dario’s leadership continue to grow at the company and make an even greater impact in his new role.”
Formerly Senior Vice President, Market Operations, Skocir has shown exceptional leadership since joining Breakthru in 2023, most notably with the California expansion. His practical solutions and action-oriented approach have proven successful. In his new role, he will focus on strengthening collaboration between corporate and market teams while driving greater alignment, efficiency and execution across the company’s end-to-end operations.
“We are living through a dynamic time in the beverage alcohol industry, and I am thrilled to be a part of it, leading a high-impact, integrated function within the Breakthru organization,” said Skocir. “The supply chain and operations teams are ready to support our business’s expansion and deliver on our commitment to operational excellence—now and in the future.”
Skocir held senior leadership roles at a variety of companies before joining Breakthru, including True Value Hardware, US Foods and UPS. He has more than 30 years of experience driving transformative strategies and operational improvements in supply chain, transportation and logistics.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row. For more information, visit www.BreakthruBev.com.
