Afternoon Brief, January 9

Trending Story
Wine Data Shows Causes for Optimism
The wine outlook might be dark, but there are occasional rays of sunshine breaking through, according to Wine-Searcher’s data…
M. A. Silva USA
Featured Article
Tasting Room Expertise: Using Mystery Shopping to Train Your Staff
It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around. This article showcases why it’s good to use mystery shoppers…
Wine Industry Network
Today’s News
Global Wine Industry Leaders Converge in Monterey for the 2026 DTC Wine Symposium: Focusing on Next-Gen Technology, Collaboration, and Consumer Connection
This year’s event promises a deeper focus on the future of DTC winery operations and will feature a blend of world-class speakers, innovative new formats, and exclusive networking events…
Federal Lawsuit Challenges TTB Rule Blocking Vintage Labels on Cider, Mead, and Fruit Wine
Garden Path Fermentation, a beer, cider, mead, and fruit wine producer based in the Skagit Valley, Washington, joined by a consumer plaintiff, filed a federal lawsuit in the U.S. District Court for the Eastern District of Washington challenging a federal rule that prohibits these producers of cider, mead, and fruit wine from listing “vintage” years on their labels…
Patent Awarded for New Wine-Making Grape Created by MSU Researchers
‘An Evasion of Public Health Responsibility’: Doctors, Wine Industry Clash on Trump Alcohol Guidelines
Healdsburg Kicks Off the 2026 International White Wine Festival with Three Winemaker Preview Events
California Top Wine Grape Producer and Cost of Farming Gap Grows
Ciatti California Market Report – January 2026
Wine Spectator Unveils 2025 ‘Wine Value of the Year’
‘Frantic’ First Days as Atlantic Canada Sells Off U.S. Booze; Wine, Bourbon Dominate
Heirs to Billionaire Castel’s Empire Lose Bid to Oust CEO
France Expands the Range of Wines to Which Saccharose May Be Added
Castel Invests 10 Million Euros in Alcohol-Free Wine and Makes a Case for Glycerol and De-alcoholised Appellations
Declining Wine Consumption in EU Forecast to Continue
ATPGroup
Unified Symposium Exhibitors Guide
Discover Select 2026 Unified Symposium Exhibitors
Advanced Viticulture Introduces Avterra! Information Portal and Irrigation Decision-Support Made Easy
Crafting Exceptional Winery Spaces from Concept to Completion
Your Best Choice for Bottling, Packaging, and Automation Needs!
Unified Wine and Grape Symposium
Wine Industry Careers
Administrative Assistant/Sales
Garton Tractor – Stockton, CA
Wholesale Sales Representative
Noer Vineyards – Remote (VA)
National Retail Sales Director
A Toast to You – Santa Rosa, CA
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Vinexpo America | Drinks America
WIN Marketplace
Food-Grade Steam Sanitation for Wineries
Recoopered Red Wine Barrels
Picturesque Vineyard Estate in Dry Creek Valley
Vineyard Management Service
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WineDirect Fulfillment
Industry Events
2026 SVB State of the U.S. Wine Industry Report Virtual Event
January 15 – Webinar
WIN Webinar – Vinoshipper 2026 National Direct Sales Report
January 16 – Webinar
WAVEx Webinar: Preparing for Drought: Does It Pay to Drop Fruit
January 21 – Webinar
Dollars & $ense Webinar 2026
January 22 – Webinar
Inside the U.S. Wine Consumer: What’s Driving Demand in 2026?
January 27 – New York, NY
Vinoshipper
Top Stories of the Week
Slight Dip in No and Low Sales During December Suggests Category’s Growing ‘Maturity’
U.S. Wine Retailers Statement on Dietary Guidelines
Importers Eagerly Await Supreme Court Decision on IEEPA Tariffs and Potential Tariff Refunds
Wine Shipping Might Get Another Court Date
Top 10 Reasons to Swipe Left on Dry January
Can We Save Wine from Wildfires?
Napa Contemplates Price Cuts
How AI Is Changing the DTC Wine Experience
From Ozempic to No-Lo: New Wine Market Council Research Examines the Future of Wine and Wellness
New Law Targets Abandoned Vineyards Threatening Sonoma County Farms
VinoCheck Launches to Modernize Direct-to-Consumer Wine Compliance
Vineyard Owners Express Need for Wine Country Hotels
In Loving Memory of Helen Long Bacigalupi
Solano County’s Suisun Valley Mirrors Statewide Wine Forecast
N.J. Winery Launches ‘Try January’ with Free Tastings, New Releases
WIN Marketplace

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