January 8, 2026 (Saint Paul, MN) — Johnson Brothers, a leading, family-owned beverage alcohol distributor today announced a significant expansion of its distribution partnership with Proximo Spirits, one of the fastest-growing spirits companies in the industry and the world’s leading tequila producer.
Effective February 1, the expanded partnership will extend Proximo’s distribution with Johnson Brothers across eight additional markets, spanning both open and control states. With this expansion, Proximo and Johnson Brothers will now partner in 17 markets nationwide, strengthening execution and accelerating growth across Proximo’s premium portfolio.
The newly expanded footprint includes Texas and Hawaii in open states, along with North Carolina, Virginia, Montana, Wyoming, Utah, and Idaho in control states.
“This expansion reflects our confidence in Johnson Brothers as a best-in-class distributor. One that delivers disciplined execution, clear ownership in the market, and strong alignment with our growth strategy,” said Mauricio Vergara, CEO & President, Proximo Spirits. “We look forward to further strengthening our partnership as we work together to build our category-leading brands, serve our customers, and achieve the next chapter of shared success.”
The expanded partnership reinforces a shared commitment to executional excellence, customer service, and building premium spirits brands that outperform category trends.
“We are proud to expand our partnership with Proximo Spirits and grateful for the confidence they continue to place in our organization,” said Mark Hubler, CEO, Johnson Brothers. “Together, we are focused on disciplined execution, strong market leadership, and delivering sustained growth for Proximo’s portfolio across every market we serve.”
About Johnson Brothers
Johnson Brothers is a single-family-owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 24 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com | LinkedIn | Instagram.
About Proximo Spirits
Proximo Spirits is a leading global spirits company and the world’s largest tequila producer. The company represents a diverse portfolio of premium and super-premium brands across tequila, American, Irish, and Canadian whiskey, vodka, rum, gin, and mezcal. Guided by a long-term, disciplined approach to brand-building, Proximo partners with best-in-class distributors and customers to drive consistent execution, sustainable growth, and category leadership across the U.S. and beyond. Learn more at proximospirits.com.
