The distributor will support Banfi’s evolving portfolio across 13 U.S. markets
January 8, 2026 — Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, and Banfi, the globally renowned purveyor of fine wines and spirits, today announced an expanded distribution partnership across 13 U.S. markets. The two companies’ shared focus on brand building and disciplined execution will drive long-term growth for Banfi’s evolving portfolio of premium wines and spirits.
“We are proud to represent Banfi’s dynamic and evolving portfolio and expand our partnership across these important markets, where we will focus on delivering growth and connecting with consumers across all channels,” said Adam Pizer, Senior Vice President of Business Development and Breakthru Beverage Group. “We intend to leverage both our capabilities and ASPECT Fine Wine to work closely with customers, ensuring the right Banfi product is placed on the right shelf or menu for the right consumer, driving success today and supporting Banfi’s long-term growth.”
Breakthru will add Florida, South Carolina, Maryland and Washington, D.C. to its existing representation of Banfi in California, Nevada, Wisconsin, Pennsylvania, Illinois, Arizona, Colorado, Minnesota and Delaware. The distributor will carry the full portfolio, which includes Banfi’s proprietary brands as well as new partner brands Alexander Valley Vineyards, Brother’s Bond Bourbon and Boatyard Distillery Double Gin.
“As we continue to evolve our portfolio, every decision is made with a clear focus on execution and market impact,” said Jennifer Engel, Banfi Chief Commercial & Strategy Officer. “Expanding our alignment with Breakthru reflects a shared commitment to showing up in the market and driving strategic growth for our premium portfolio, both our proprietary brands and our valued partners. We look forward to leveraging Breakthru’s capabilities and working together to deliver outstanding results for our customers.”
About Banfi
Founded in 1919 in New York City and continues to be owned by the Mariani family with Cristina Mariani-May as proprietor and CEO. The portfolio’s jewel is the award-winning Castello Banfi vineyard estate in Montalcino, Tuscany. The prestigious wine portfolio, along with the Castello Banfi Il Borgo luxury hotel, Michelin-starred dining, and extensive hospitality offers the ultimate authentic Tuscan experience. The Mariani family is also owner of US Pacific Northwest based Pacific Rim & Company with projects from premiere AVAs across Washington state and the acclaimed Willamette Valley, Oregon. The Banfi portfolio also includes ownership interest in leading organic brand Natura wines, produced by Emiliana Organic Vineyards, Chile. In 2025, Banfi welcomed Brother’s Bond Bourbon, Boatyard Double Gin and Alexander Valley Vineyards into their portfolio as agency partnerships.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row. For more information, visit www.BreakthruBev.com.
