Costigliole d’Asti, December 22, 2025 – Consorzio Barbera d’Asti and Vini del Monferrato closes 2025 with positive results and an increasingly well-defined strategic vision. Over the past year, the Consorzio has been actively engaged on multiple fronts to enhance the value of its appellations, combining an intense promotional program across the territory, a strong presence at major industry events, and a reinforced dialogue with international markets.
“2025 marked an important milestone in Consorzio’s growth path,” said Vitaliano Maccario, President of Consorzio Barbera d’Asti and Vini del Monferrato. “We invested in events, relationships and content to make Barbera d’Asti DOCG increasingly recognizable, approachable and able to speak a contemporary language. Our ‘pop’ positioning does not mean simplification, but accessibility, versatility and identity. With this mindset, we look ahead to 2026, aiming to consolidate our results and further expand our audience and reference markets.”
Throughout the year, Consorzio developed a structured and wide-ranging calendar of initiatives designed to present its appellations in a direct and engaging way. Among the flagship events was the Barbera d’Asti Wine Festival, a cornerstone of Consorzio’s strategy, which—together with emblematic events such as the Douja d’Or, the Festival delle Sagre and the Giro di DOC project—brought Barbera d’Asti and Monferrato wines to the heart of their home territory. These initiatives actively involved producers, trade professionals and consumers through experiential formats combining tastings, storytelling and conviviality.
Particular attention was also given to the Anteprima Ruchè, a key moment dedicated to one of Monferrato’s most distinctive DOCGs. The event offered journalists and industry professionals an updated insight into the variety and its evolution, strengthening its positioning within the Italian wine landscape.
Alongside public and trade-focused events, 2025 also saw a significant effort in press relations. A structured program of sample collection and distribution targeted leading Italian publications and selected international media outlets, supporting in-depth coverage, comparative tastings and a qualified presence of the Consorzio’s appellations in major wine guides and trade publications.
The Consorzio’s participation in major trade fairs proved equally strategic, with Vinitaly once again confirming its role as a key platform for international outreach. Despite a complex global context, the event generated strong interest from buyers—particularly from the United States—further supported by dedicated incoming activities, including meetings with buyers from the Pennsylvania Liquor Control Board, opening up new commercial opportunities for member wineries.
On the international front, Consorzio was also active in Norway during 2025, engaging in cross-cultural promotional initiatives that highlighted the versatility of the protected appellations.
In parallel with B2B activities, the Consorzio continued its work on a contemporary narrative of Monferrato through a series of widespread events, guided tastings and innovative formats aimed at reaching an increasingly broad and diverse audience—especially younger generations. These efforts further reinforced the image of Barbera d’Asti as an authentic, high-quality everyday wine, deeply rooted in its territory.
Consorzio Barbera d’Asti and Vini del Monferrato thus concludes 2025 with a clear and shared vision, laying the groundwork for a 2026 focused on continuity, market development and an ever more effective promotion of Monferrato’s appellations and producers.
CONSORZIO BARBERA D’ASTI AND VINI DEL MONFERRATO
Founded in 1946, the Consorzio Barbera d’Asti and Vini del Monferrato is responsible for safeguarding and promoting its appellations, ensuring their visibility and reputation on both domestic and international markets, also through dedicated collective trademarks. Today, the Consorzio represents more than 431 member companies and protects 13 appellations.
