April 23, 2026 (Lake County, CA) — Shannon Family of Wines proudly announces the release of its new 1-liter Buck Shack Cabernet Sauvignon, nicknamed the “Big Buck,” offering more of the bold, approachable wine consumers love – now in a larger, high-impact format.
Crafted under the Buck Shack label, a brand known for its rugged, American spirit and value-driven appeal, this new release reflects Shannon Family of Wines’ continued commitment to delivering quality wines that resonate with today’s consumers.
The “Big Buck” features a redesigned label and shipper that emphasizes its American Made identity, combining heritage-inspired elements with a bold, shelf-ready presence designed to stand out in retail environments.
The 1-liter format provides both enhanced value – 33% more than traditional 750ml bottle – and visibility, making it an ideal addition for accounts seeking strong performance across a variety of channels.
“With the Big Buck, we saw an opportunity to deliver more of what our customers are asking for—great Cabernet, strong value, and packaging that resonates with their lifestyle,” said CEO Arjun Dewan. “This release is all about meeting consumers where authenticity, value, and bold flavor truly count.”
The Buck Shack 1L Cabernet Sauvignon is available now.
About Shannon Family of Wines
Shannon Family of Wines is a family-owned winery dedicated to crafting high-quality wines from sustainably farmed vineyards in Lake County, California. With a focus on stewardship, authenticity, and value, the company produces a diverse portfolio of wines that reflect both place and purpose.
