December 8, 2025 (New York, NY) — Wines of Hungary is happy to announce the 9th annual International Aszú Day happening around the world this December 10th and invite all oenophiles to join in the fun.
Every year, wine lovers across the globe raise a glass to International Aszú Day, honoring one of the world’s most iconic sweet wines: Tokaji Aszú. Established in 2017, the celebration shines its spotlight on a wine that embodies the essence of the Tokaj region – its volcanic soils, centuries-old winemaking traditions and the mastery of contemporary producers who keep this heritage alive.
Tokaji Aszú is famed not only for its luxuriant sweetness and amazing acidity, but also its unique production method. Aszú berries, shriveled and sweetened through noble rot, are hand-picked one by one, then macerated in a base wine to extract their concentration and aromas. The result is a wine that has captivated kings, poets and wine enthusiasts for generations. International Aszú Day encourages today’s wine lovers to rediscover this treasure, not as a relic of history, but as a vibrant, modern, premium wine fit for contemporary enjoyment.
Wines of Hungary is continuing to elevate Aszú’s global profile in 2025 with a dynamic series of events spanning three continents, putting Aszú into exciting lifestyle contexts, pairing it with inventive cuisine and even inspiring signature cocktails created just for the occasion. From New York to London, Seoul to Budapest, the goal is to introduce Aszú as versatile, stylish and deeply relevant to today’s gastronomic and cultural scene.
Despite being a sweet wine, Tokaji Aszú is actually quite versatile when it comes to food pairing. Here are some ideas:
- Go sweet and salty with blue cheese, cured ham or soy-glazed dishes. The salt will magnify the wine’s apricot and honey notes. Lovers of Stilton, Gorgonzola or Roquefort, eat your heart out.
- Go sweet and spicy with Asian food and dishes with chili sauce. The wine’s sweetness will soften the heat, and its acidity will keep the whole combo fresh. Get spicy with Szechuan chicken with chilies, Korean fried chicken, Thai curry or even a Vindaloo!
- Go classic with foie gras, pork belly or duck. The wine’s acidity will cut through the richness and fat beautifully. Stick with classic high-end pairing with a Foie gras terrine or go casual with BBQ pork ribs with a spicy or soy glaze.
- Go for fruity harmony. Apricot desserts and peach dishes will mirror and accentuate Tokaj’s natural flavors. Pair with stone fruits, panna cotta with berries, crème brûlée or even baklava.
- Go international. Pair with festive treats from around the world. Remember Aszú’s botrytis flavors love richness, salt, spice and nuts. For a blast of sweetness combined with umami, try it with fusion miso desserts, such as miso caramel! I also love it with a zesty Sicilian citrus tart.
- Go old. If you have a richer, very old Aszú, just sip it alone like a meditation wine. Remember Aszú can be a very long-aged wine, still fantastic even at over 100 years old!
For more events and ways to celebrate, please visit: International Aszú Day 2025 – Magyar Bor and Tokaji – Rotten Grapes turn into Liquid Gold?!.
