Widely embraced by the hospitality industry in San Francisco, RokketMed now focuses on Wine Country’s diverse and underinsured workforce.
October 28, 2025 (San Francisco, CA) — In the face of mounting healthcare compliance complexity and an urgent need for accessible healthcare, RokketMed expands access to workers, including the undocumented, part-time, and seasonal workforces that support the country’s hospitality and agriculture segments. Initially developed to meet the requirements of San Francisco’s Health Care Security Ordinance (HCSO), RokketMed aims to build on its successful history of delivering healthcare access by expanding into new territory.
“Most workers can’t afford to front healthcare costs, don’t have the time to fill out reimbursement forms, or feel overwhelmed by both the process and where to get the care they need,” said Tracy Baldwin, RokketMed founder and CEO, noting 41 percent of U.S. adults carry medical debt. Nearly half owe less than $2,500, but even routine bills are enough to destabilize households and push families into financial distress, according to the Kaiser Family Foundation Health Care Debt Survey 2022.
In San Francisco, RokketMed has become the hospitality industry’s go-to solution for keeping teams healthy, attracting leading restaurants like A16, Gary Danko, SPQR, Causwells, and North Beach Restaurant. Rather than tying benefits to traditional, full-time employment status, RokketMed gives employers flexible options for delivering healthcare dollars to each worker.
“We make it very easy for workers and employers by removing common friction points to ensure that dollars actually turn into usable, affordable healthcare that workers have earned and deserve,” says Baldwin.
RokketMed works by providing workers with repaid health cards that can be used for urgent care, dental, mental health, pharmacy needs, and more – no claims, networks, or insurance literacy required. With barrier-free access for undocumented, underinsured, or uninsured workers, portable benefits that move with the individual, and upfront pricing that helps reduce medical debt, RokketMed transforms notoriously complex healthcare benefits into a practical, trusted source of care.
By allowing funds to be spent directly on everyday health needs often excluded from insurance, such as dental care, vision, and over-the-counter medications, which make up 67 percent of RokketMed purchases, the platform ensures that workers receive meaningful, preventative care without financial strain. The result: workers can easily get the care they need and avoid medical debt, and employers can focus on growing their businesses with a healthy, thriving workforce.
With a remarkable 86 percent utilization rate, a significantly higher rate than other programs, RokketMed is proving in real-time that healthcare can be both simple and effective for business owners and workers. Already in use by thousands in the hospitality industry, RokketMed is ready to transform healthcare from a bureaucratic headache into a trust-building tool that strengthens community health at a critical juncture.
To learn more, visit www.rokketmed.com.
About RokketMed
RokketMed delivers healthcare without the headache — transforming compliance into meaningful care for today’s workforce. Built by healthcare experts and industry veterans, RokketMed offers a turnkey solution that replaces complexity with clarity. With prepaid health cards, multilingual SMS tools, and a user-friendly digital platform, RokketMed empowers gig, hourly, and front-line workers to access care where and when they need it. Designed to complement existing plans or to stand alone, RokketMed improves health outcomes, reduces medical debt, and drives real value for employers and workers. RokketMed is a modern healthcare model built for how people live and work today.
