September 22, 2025 — In keeping with the latest trend and evolution of the market towards moderation, CASTEL FRÈRES presents NÉPHALIA, their new dealcoholized 0.0% wine brand. The name NÉPHALIA is inspired from ancient greek, it means sober and self-controlled. NÉPHALIA embodies a modern approach to those looking for a nonalcoholic alternative drink.
NÉPHALIA, TASTE ABOVE ALL
NÉPHALIA is a range of French wines at 0.0% degree. Its refined and qualitative profiles contain twice as less sugar than the other nonalcoholic wines, without external flavoured additives.
This new range includes four wines available in 75cl bottles: a Chardonnay, a Cabernet Sauvignon, a Rosé and a Sparkling Blanc de blancs ; maintaining the same quality as the traditional CASTEL FRÈRES wines. Targeting top quality, the aim is to carefully preserve THE taste of wine, for a tasting experience without any compromise.
With quality and taste at the forefront of the still-developing alcohol-free category, this range was crafted using Spinning Cone Column technology – a high-precision dealcoholization method. This process gently removes the alcohol while preserving the wine’s natural aromas, which are then reintroduced to retain the wine’s original character and expression.
SERVING THE CONSUMER
Wine is known to be a part of small and big festivities. The new trend is that people want both pleasure and sobriety.
Designed for and tested by Gen Z consumers from different countries*, NÉPHALIA will find its audience among flexi-sobers, teetotalers and anyone who is looking for non-alcoholic alternative. It will find its place easily in every festive moment as well as simple gatherings like brunches, aperitif or informal parties.
The packaging respects the wine codes, in keeping with the clear and authentic expectations of the category consumers.
The choice of a French sourcing reassures, comforts and accentuates the quality reputation of the CASTEL FRÈRES wines, be it alcoholic or non-alcoholic.
*Qualitative market study commissioned by Castel Frères and conducted on August 2024 in France, UK, The Netherlands and Japan
AN INTERNATIONAL LAUNCH
NÉPHALIA was launched into several international markets since July 2025.
The launch will be accompanied by special features: a commercial sale support in outlets with tastings, visibility tools in stores, a specific cross channel digital communication campaign. A strategy to incite curiosity, surprise…, mostly an invitation to a new experience.
A powerful message will bring forth this ambition:
Could you really tell? And you, are you ready to be surprised?
