Cantina Valpolicella Negrar: Francesca Marastoni Appointed Sales Manager

Francesca Marastoni

September 12, 2025 (Verona, Italy) — The Board of Directors of Cantina Valpolicella Negrar announces the appointment of Francesca Marastoni as Sales Manager.

“The appointment of Francesca Marastoni as Sales Manager,” stated President Giampaolo Brunelli, “confirms the winery’s commitment to enhancing strong expertise and strategic vision. We are confident that her experience and her sensitivity to market dynamics will be an asset in facing future challenges with determination. Thanks to her education, her professional background in the industry, and her deep knowledge of our company, Francesca represents a concrete example of the winery’s commitment to investing in its internal resources: people who enjoy the trust of our members and who can ensure continuity and expertise in supporting the new course undertaken by Cantina Valpolicella Negrar.”

“Francesca has been part of the Cantina Valpolicella Negrar team since 2014, and over the years we have worked closely together,” said Daniele Accordini, General Director. “I am pleased to learn that the recruitment company has identified her as the ideal candidate for this position. I am confident that Francesca, with her professionalism, in-depth knowledge of the market and the industry, and her strong personality, will be able to interpret and embrace the new dynamics of the commercial sector at their best.”

The decision follows a thorough selection process, conducted both inside and outside the company, with the aim of identifying the most suitable figure to lead the sales department in a strategic phase of growth and consolidation.

Cantina Valpolicella Negrar wishes to express its sincere gratitude to Eva Maria Vanajas for the commitment, dedication, and professionalism she has shown throughout her time with the company. We extend to her our best wishes for a future rich in professional satisfaction and success. With this appointment, Cantina Valpolicella Negrar reaffirms its focus on enhancing internal resources and pursuing strategic growth, laying the groundwork for a further strengthening of its presence in both domestic and international markets.

About Francesca Marastoni
Born in Verona, Francesca Marastoni has extensive experience in the wine industry and international trade. A graduate in Political Science from the University of Padua, she further enriched her education with specialized training in oenology (WSET – Wine and Spirit Educational Trust) and an AIS sommelier diploma. After significant professional experiences with wineries in the Verona area, in 2014 she joined Cantina Valpolicella Negrar as Key Account Manager, with responsibilities for the Northern European and UK markets as well as the winery’s direct sales outlets. Over the years, she has managed international clients, overseen the development of new products, and coordinated the company’s participation in leading trade fairs such as Prowein and Vinitaly, gaining in-depth knowledge of both the company’s operations and the global wine sector.

About Cantina Valpolicella Negrar
Founded in 1933 by seven winegrowers driven by the desire to protect their work in uncertain times, Cantina Valpolicella Negrar has remained true to its mission: safeguarding the land, enhancing its identity, and preserving its excellence. Today, it produces around 10% of the entire Amarone Classico denomination, underscoring its central role in the story of Valpolicella. Cantina Valpolicella Negrar is the living result of a collective history that, since 1933, continues to renew itself each day through the commitment of 245 growers and a governance capable of embracing change without ever losing sight of its roots. With more than 140 hectares of certified organic vineyards, an annual production of over 8 million bottles, and a presence in 62 countries worldwide, Cantina Valpolicella Negrar stands today as one of the most authoritative and respected voices in the Italian wine landscape.

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