Revolutionary new tool transforms consumer feedback into targeted messaging, segmentation, and brand-building strategies
August 19, 2025 (New York, NY) — Oomiji, the AI-powered customer insight and engagement platform, has launched a game-changing feature designed for wine and spirits producers: One-Click Survey Analysis and AI Marketing Recommendations. This innovation empowers wineries, distilleries, and portfolio brand managers to instantly understand consumer motivations and turn those insights into precision marketing activations—without guesswork or delay.
From tasting room visitors to online buyers and wine club members, producers now have the ability to analyze any customer survey—regardless of length, format, or question type—with a single click. Oomiji’s proprietary AI engine reads and interprets both closed and open-ended responses, extracting sentiment, identifying trends, and delivering tailored marketing strategies specific to each audience segment. The platform can read, analyze and append conversational text of any length or complexity. The aggregate turns into analysis and recommendations.
“Wine and spirits brands often rely on assumptions about their customers,” said Jon Stamell, CEO of Oomiji. “We’ve removed that guesswork around what customers want. Now, producers can understand why customers buy, what they value, and how to speak directly to their interests. It’s the key to invigorating wine sales”
Unlike standard survey tools, Oomiji does more than summarize results. It appends each respondent’s full-text feedback—along with AI-identified motivations, preferences, emotions, and stories—to their individual profile. This unlocks powerful segmentation capabilities, allowing producers to personalize communications, offers, and tasting experiences with unprecedented relevance.
Whether promoting a new vintage, building loyalty among club members, or crafting messaging for spirits enthusiasts, Oomiji enables producers to speak with the voice of the customer—not at them.
Key benefits for wine and spirits marketers include:
- Instantly analyze DtC, tasting room, club member, or distributor surveys
- Segment customers by taste preferences, motivations, and lifestyle insights
- Eliminate internal bias from product and marketing decisions
- Personalize email campaigns and offers to drive higher engagement and sales
- Build deeper, longer-lasting customer relationships
“This is the future of marketing in the wine and spirits industry,” added Stamell. “For brands that value authenticity, storytelling, and customer experience, Oomiji delivers the missing link: understanding the why behind every consumer choice.”
To learn how Oomiji is helping wine and spirits brands build lasting, customer-centric growth, visit www.oomiji.ai.
