August 18, 2025 (Rolling Hills, CA) — For years, the wine industry has been wringing its hands about why young people aren’t drinking wine. While the experts were busy complaining, Kosmic Kitty Wines was quietly doing something about it.
Kosmic Kitty isn’t about dusty traditions or intimidating jargon — it’s bold, fresh, and built for a new generation of wine drinkers. And it’s not just about the packaging: the wines are earning serious acclaim. Wine Enthusiast has already awarded Kosmic Kitty four “Best Buy” honors — with the Cabernet Sauvignon and Pinot Noir each earning 90-point scores, alongside the Sauvignon Blanc and Pinot Grigio.
“Instead of telling young people why they should drink wine, we gave them a brand that’s fun, authentic, and delivers quality at a price that makes sense,” said Greg Popovich, founder of Kosmic Kitty Wines. “The fact that Wine Enthusiast is giving us top scores and multiple Best Buys shows that you can make wine exciting and credible at the same time.”
Kosmic Kitty is proudly family-owned and operated, with Greg’s wife Adriana leading the charge as Director of Social Media. “Kosmic Kitty connects because it feels real,” Adriana Popovich said. “Young people don’t want to be lectured to — they want brands that reflect their energy, their humor, and their values. That’s exactly what Kosmic Kitty delivers.”
Launching with a complete lineup — Pinot Grigio, Sauvignon Blanc, Pinot Noir, and Cabernet Sauvignon — all at around $12 retail, Kosmic Kitty is proving that younger consumers don’t need convincing to drink wine. They just needed a brand that speaks their language.
Kosmic Kitty isn’t here to join the conversation about “why young people don’t drink wine.” It’s here to end it.
About Kosmic Kitty Wines
Kosmic Kitty Wines is a bold, innovative brand built for today’s consumers. Proudly family-owned and operated, Kosmic Kitty combines award-winning quality, vibrant packaging, and accessible pricing to redefine what wine means for the next generation.
