Event showcases agtech innovation, new startup cohort and industry partnerships
August 5, 2025 (Sacramento, CA) — The Reservoir, California’s groundbreaking on-farm startup incubator dedicated to specialty crops, invites business, technology, and agriculture media to an exclusive preview event. The event will introduce The Reservoir Farms’ inaugural startup cohort and announce new partners advancing robotics and automation for California agriculture, taking place Aug. 27, 2025, on Tanimura & Antle farmland near Highway 68, Salinas.
The Reservoir brings together growers, entrepreneurs, and institutions on working farmland to fast-track robotics and innovation that address labor shortages, production costs, water management, and climate resilience. Invited media will have the opportunity for interviews with The Reservoir’s co-founders, startup leaders, growers, and community partners. Local and state agriculture dignitaries are expected to attend.
Register here to attend the preview celebration.
What:
- Learn about The Reservoir’s launch and roadmap, customized incubation model, and cutting-edge agtech advances.
- Hear how partner collaboration and hands-on, on-farm development are transforming technology adoption in California’s specialty crop sector.
- Opportunities for exclusive interviews and in-depth reporting on the future of agricultural automation, workforce development, and technology commercialization.
When: Wed., August 27, 2025
Program: 2:00 – 4:00 PM PDT (agenda to follow)
Broadcast media availability: 1:30 – 2 PM and 4:00 – 4:30 PM
Where: The Reservoir, Salinas, California
GPS coordinates to be provided
Who: Hear from co-founders and partners including: Western Growers Association, University of California-Davis Agriculture Natural Resources, Hartnell College, Merced College and others.
Why: California agriculture faces critical challenges, including a severe labor shortage, rising costs, and increasing climate-related issues like water scarcity and extreme weather. See a new approach to solve these challenges and accelerate farm-ready technology through custom-designed incubators adjacent to working farmland.
About The Reservoir
The Reservoir is a new system for specialty crop innovation. Reservoir Farms is a nonprofit, on-farm startup incubator that helps agricultural robotics and automation companies develop, test, and scale breakthrough technologies directly in working farm environments. It’s designed to close the gap between promising prototypes and real-world deployment—accelerating solutions to urgent challenges in agriculture while supporting inclusive rural economic development. Reservoir Ventures, the Reservoir’s affiliated venture fund, invests in the most promising startups emerging from the incubator. Learn more at www.reservoir.co.
