August 1, 2025 (Rolling Hills, CA) — Castle Rock Winery, one of the nation’s leading family-owned wine companies, is proud to announce the expansion of its national distribution footprint through a new partnership with Breakthru Beverage in Illinois. This strategic move marks another milestone in Castle Rock’s steady growth across the U.S. and further strengthens its presence in key markets with one of North America’s premier wine and spirits distributors.
Breakthru Beverage brings deep industry experience and a proven track record of building high-performing brands. With this expansion, Breakthru now represents Castle Rock in California, Virginia, Delaware, and Illinois, providing exceptional support across four of the winery’s priority markets.
“This is an exciting next step in our long-standing relationship with Breakthru Beverage,” said Greg Popovich, Founder and President of Castle Rock Winery. “As a family-owned company, we take pride in building lasting partnerships. Breakthru has consistently demonstrated the professionalism, reach, and execution we look for in a distributor. We’re confident they’ll help elevate Castle Rock, Kosmic Kitty, and Dressage Wines in the important Illinois market.”
Dave McCormack, Vice President, Central Division at Castle Rock Winery, added, “Our momentum with Breakthru has been outstanding. They understand our brands, our value-driven approach, and how to win in competitive markets. Expanding with them into Illinois is a natural progression of a successful partnership.”
This announcement comes amid growing national attention for Castle Rock’s diverse wine portfolio. The winery recently earned multiple 92-point scores from Wine Enthusiast, Gold Medals at the California State Fair, and strong early success with its new Kosmic Kitty line, which is already gaining traction with major national retailers.
