Webinar – August 14, 2025 | 11:00 AM – 12:00 PM PT
$15 – Free for AWAA Members and WMC Members; Registration LINK
July 25, 2025 (Napa, CA) — The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar, “Connecting with Asian American Wine Consumers,” on Thursday, August 14, 2025, from 11:00 a.m. to 12:00 p.m. PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.
Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages, including wine. This webinar will uncover how wine marketers can better understand, reach, and resonate with this diverse community.
Key topics to be covered include:
- Demographics and economic impact of Asian American consumers
- Attitudes toward wine versus other beverage choices by occasion and social context
- The wine purchase journey
- Making wine more exciting to Asian Americans —preferred descriptors and messaging
- The role of cultural influencers and where these consumers turn for advice
- Tips to pair with Asian cuisine
- The impact of non-alcoholic alternatives and cannabis on wine consumption
- Health perceptions of wine and reactions to recent media coverage
- How wine marketers can connect more effectively, and what Asian-American consumers want to see more of
Featured Speakers:
- Angela Shih, Cross-Cultural Marketing Strategist
- Mike Lakusta, CEO of EthniFacts Market Research Firm
- Introduced by Susan R Lin, MW, President of Asian Wine Association of America & International Wine Consultant, and moderated by Dr. Liz Thach, MW, President, Wine Market Council.
This is a must-attend event for wine marketers, brand managers, distributors, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.
Register at this LINK.
For more information, visit: https://awaawine.org/
