Just in time for summer, the sustainable wine icon unveils its boldest sip yet: a flavor-forward trio crafted for the cooler, not the cellar.
June 18, 2025 (Hopland, CA) — Bonterra, the iconic name in sustainable wine, is breaking new ground with the launch of Ranch Wine: a bold, breezy trio of lightly effervescent, flavor-forward blends crafted for the cooler, not the cellar. Made from sustainably grown California grapes and with just 11% ABV, Bonterra Ranch Wine meets the moment with a fresh, unexpected take on what wine can be.
Timed with the official start of summer, the launch brings a welcome dose of laid-back energy to a category that’s overdue for disruption. “With Ranch Wine, we saw an opportunity to reimagine the role wine can play—vibrant, sustainably made, and totally at home in a cooler full of seltzers and sodas,” said Kate Herbert, Sr. Director of Marketing at Bonterra. “It’s wine, just with a new perspective. And a lot more ice.”
With Ranch Wine, Bonterra delivers a new kind of refreshment that resonates with today’s drinkers and welcomes new ones in. A recent survey1 from Bonterra found that LDA Gen Z is the first cohort of wine shoppers to move away from grape varietal as a top purchase driver. Instead, they’re swayed by word of mouth, lower alcohol, and a sense of identity.
These factors position Ranch Wine exactly where they’re headed.
The Ranch Wine lineup includes three bright, fruit-forward blends (SRP $14.99 each):
- Pineapple Key Lime – Tropical and zesty with citrus, lime, and a breezy lift of effervescence that keeps things crisp
- Strawberry Hibiscus – Juicy and floral with strawberry, hibiscus, and spice—bright, breezy, and perfect to sip or spritz
- Chillable Cherry Wild Raspberry – Bold berry flavor with cherry, raspberry, and citrus in a red that’s made to chill.
Each wine is Certified Sustainable,2 made from grapes with no added flavors, and crafted by Bonterra winemaker Margaret Leonardi-Pruett. “With Ranch Wine, we focused on the flavor and bright aromatics the grapes delivered, in a style that feels fun and thoughtfully made,” said Leonardi-Pruett. “These blends gave me the freedom to be creative and deliver something fresh that still feels like wine, just with a lighter touch.”
The name Ranch Wine nods to Bonterra’s home ranch in Mendocino County and winks at the rising popularity of Ranch Water, a drink that’s come to represent today’s thirst for relaxed, no-fuss refreshment. With its tagline “Welcome to the Ranch,” Bonterra Ranch Wine extends an open invitation to a new kind of wine moment, where sustainability meets spontaneity, and wine shows up for the good times.
“At Bonterra, Ranch Wine was born from a simple question: what would it look like if we made wine less about rules and more about refreshment?” added Herbert. “Bonterra Ranch Wine reflects today’s consumer mindset: flexible, flavor-forward, and rooted in values like sustainability and self-expression. No rules, just vibes.”
Bonterra Ranch Wine begins arriving this month in lifestyle-focused hospitality venues— think poolside bars, resort patios, and anywhere refreshment rules—as well as at select national retailers including Sprouts, Albertsons, Safeway, and Total Wine, with Target and others to follow later this year. Find Bonterra Ranch Wine near you at bonterra.com/ranch- wine, now pouring wherever the vibe fits.
About Ranch Wine
Bonterra Ranch Wine is a bold, breezy take on California wine: lightly e;ervescent, flavor-forward, and crafted for wherever the mood takes you. Made from sustainably grown grapes and designed for casual sipping, Ranch Wine brings fresh energy to the glass with a trio of vibrant blends available individually (SRP $14.99): Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry.
Certified Sustainable and with just 11% ABV, Ranch Wine is flavorful without added flavors and flexible enough to enjoy over ice, with fruit, or chilled to your vibe. It’s wine—just more fun. Ranch Wine is made by Bonterra, a Certified B Corp recognized for its leadership in sustainable winegrowing. Learn more at bonterra.com/ranch-wine.
About Bonterra Organic Estates
Founded by Barney Fetzer in Mendocino County, CA, in 1968 as Fetzer Vineyards, and today part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is driven by excellence, innovation, and longstanding commitments to the environment and responsible business practices. Headquartered in Mendocino—named Wine Enthusiast’s 2024 American Wine Region of the Year and celebrated as “America’s greenest AVA”—Bonterra remains deeply connected to the land it calls home.
As a B Corp recognized as “Outstanding” by the nonprofit B Lab, Bonterra Organic Estates is grounded in the transformational goals of regenerative business. For more information about Bonterra Organic Estates and its commitment to sustainability, visit bonterra.com.
- Source: Numerator Decision Hierarchy Consumer Survey, December 2024 ↩︎
- Certified Sustainable by the California Code of Sustainable Winegrowing (CCSW), a statewide certification program promoting environmental stewardship, conservation, and socially responsible practices in California’s vineyards and wineries. ↩︎
