SACRAMENTO, Calif. — April 15, 2025— Honey, the women-led creative powerhouse reshaping food, beverage, agriculture, and tourism branding, announced that Maggie Giordanengo has stepped into the role of President, effective January 1. Founder and CEO Meghan Phillips will continue guiding the studio’s vision, focusing on expanding Honey’s strategic influence and deepening industry relationships. This intentional leadership evolution comes as Honey celebrates 17 years of setting the pace in an industry eager for authentic, strategic storytelling.
“For more than a decade, Maggie has brought a rare blend of strategic insight and creative intuition to everything we do,” said Phillips. “This transition is about more than a shift in leadership, it’s about capturing momentum. Maggie’s leadership strengthens our entire operation, positioning us to expand our influence and continue creating the powerful, industry-shaping work that defines Honey.”
Giordanengo has built a reputation as a force in strategic brand storytelling, combining deep expertise in both marketing and agriculture to translate industry nuances into compelling narratives that drive business impact. Under her leadership, Honey will continue to redefine what’s possible for brands in the food, beverage, agriculture, and tourism sectors.
“This transition reflects the growing demand for brands that stand for something bigger and look to shift the dynamic with consumers,” said Giordanengo. “For 17 years, Honey has shaped industries and earned the trust of clients who value strategy as much as creativity. I’m honored to step into this role alongside our incredible team, continuing to build brands that don’t just participate in their industries, they define them.”
As Giordanengo steps into the role of President, Creative Director Ash Rodseth is also expanding her leadership within the studio. After nearly a decade of leading Honey’s standout work, Ash will now oversee both the design and marketing teams, continuing to elevate the studio’s integrated approach. Ash’s leadership and expertise has helped define what makes Honey unique—bold, creative ideas that resonate with audiences. Her expanded role reflects Honey’s commitment to setting a standard for strategic and creative excellence.
The studio’s impact comes to life through work that helps clients shape industries, influence communities, and connect with audiences on a human level. Rooted in a consumer-first, story-driven approach, Honey builds brands with influence that spans hyper-local markets to global audiences. Their work ranges from consumer packaged goods and regional campaigns to statewide and international marketing initiatives. Notable clients include Kistler Vineyards, Mi Rancho, Sean Minor Wines, LangeTwins Family Winery and Vineyards, HZPC Americas, Lodi Winegrape Commission, The Wine Group, Department of Cannabis Control, California Department of Food and Agriculture, Meta, California Jobs First, and Valley Vision.
Most recently, Honey led the development of the City of West Sacramento’s “Play the West Way” tourism campaign, an effort designed to elevate the city’s evolving story and build momentum around the A’s inaugural season in West Sacramento. Other recent work includes serving as the creative lead for the State of California’s “This is California Cannabis,” the first-ever cultivation-focused outreach campaign targeting cannabis farmers. Their strategic design work has earned industry recognition, including a People’s Choice award from the PACK Design Awards and a Silver ADDY Award for Mi Rancho’s 85th anniversary campaign celebrating the brand’s legacy during Hispanic Heritage Month.
As Honey moves into its next chapter, the studio remains focused on delivering transformative brand strategy and thought-provoking creative, serving as a trusted partner to help clients spark innovation and lead within their own industries.
About Honey
Founded in 2008, Honey is a women-led creative studio that intersects design and marketing to build meaningful relationships between people and brands. With expertise in food, beverage, agriculture, and tourism, Honey’s impact is fueled by intentional process and thoughtful strategy. For more information, visit workbyhoney.com.
