The third annual Preview Week returns with an elevated schedule of exclusive culinary experiences, wine pairings, and immersive events
June 25, 2026 (Fredericksburg, TX) — In anticipation of the 2026 Fredericksburg Food & Wine Festival, the Fredericksburg Chamber of Commerce has released the official schedule of events for the third-ever ‘Preview Week,’ scheduled to take place from July 20th to July 25th, 2026. This immersive week of events offers a tantalizing glimpse into the Fredericksburg Food & Wine Festival, set for this fall, filled with crave-worthy events, creative sips, and unforgettable foodie experiences all around town. Preview Week is seven days of one-of-a-kind experiences designed to showcase the Texas Hill Country—from winemakers and craft brewers to talented chefs, local artisans, and some of the most beautiful venues the region has to offer.
“We’re eager to give guests an early taste of the unforgettable experiences coming to this year’s Fredericksburg Food & Wine Festival,” says Festival Producer Hayley Wakefield. “From white-tie garden soirées and comedy-club beer halls to women-led wine tastings and our annual queso throwdown, Preview Week is our way of celebrating the Hill Country’s rich traditions with a fresh, playful twist. Each event is intentionally curated to be immersive, intimate, and truly memorable—and there’s something delicious in store for everyone.”
Midway through the week, the Festival will drop badges for the October Festival, marking the official kickoff to the season.
As a non-profit organization, the Fredericksburg Food & Wine Festival uses its programs and events to support charitable causes throughout the Texas Hill Country. Proceeds from the 2026 Preview Week will benefit the Hill Country Hospitality Relief Fund, dedicated to supporting hospitality professionals across the region.
2026 Preview Week Event Schedule:
Monday, July 20th – The White Party. Kick off Preview Week in style at The White Party, an exclusive evening at Calivence Wine Tasting Bar + Bistro and Preview Week’s most coveted ticket. Guests enjoy a back garden reception with live music by Ismael Muniz, amuse-bouche, and a welcome cocktail in Calivence’s charming new outdoor space before being whisked upstairs for an intimate four-course plated dinner and wine pairing, with connection and storytelling woven throughout. White summer attire required. Limited to just 28 guests. 21+. 6:00 – 9:00 p.m.
Tuesday, July 21st – Women for WineSense. Women for WineSense returns to the stunning Hoffman Haus for an evening celebrating outstanding Texas wines. This approachable and educational gathering features curated bites by the culinary team at Hoffman Haus and guided tastings of five exceptional female-led wineries: Eliza Christopher, Pedernales Cellars, Bending Branch, Adega Vinho, and Kalasi Cellars, showcasing the very best of Texas viticulture. 21+. 6:00 – 8:00 p.m.
Wednesday, July 22nd – Cultured. Cultured is a woman-focused evening of wine, art, and live music at The Yellow Door Studio. Guests sip wines from local wineries including Formando Vineyards, Becker Vineyards, Ferris & Fletch, and Pebble Rock—while enjoying chef-driven nibbles by JeriLynne Clifford, author of The Vineyard Table, live harp music by Kristen Gibbs, and a wine bottle painting experience they’ll take home. Space is extremely limited to 28 guests. 21+. 6:00 – 8:00 p.m.
Thursday, July 23rd – Bangers + Brews. Bangers + Brews brings the laughs and the lagers to the legendary Altstadt Brewery for a raucous night of craft beer, artisan sausages by Kip Thompson of Harvest House, and a full stand-up comedy show by Tyler Gallant. Guests enjoy a welcome beer, a pretzel necklace, and a take-home Altstadt stein before the lights dim and the brewery transforms into a one-night-only comedy club. 21+. 7:00 – 9:30 p.m.
Friday, July 24th – Wild & Rooted. Wild & Rooted is an elevated garden party at Signor Vineyards with a hunter-gatherer soul. Chef Mike Robinson and Lance and Boo Eaker of Eaker Barbecue join forces to create a one-of-a-kind food experience centered around wild boar, paired alongside wines from Signor Vineyards in a relaxed, social station-style setting. 21+. 6:30 – 8:30 p.m.
Saturday, July 25th – Boozy Brunch. Boozy Brunch at Casa Chloe is a laid-back late-morning affair to ease into the final day of Preview Week. Guests enjoy an elevated Mexican brunch spread served in Casa Chloe’s vibey outdoor enclosed patio, one included drink ticket, and DJ sets by DJ Cassandra to keep the energy going all morning long. 21+. 10:00 a.m. – 12:00 p.m.
Saturday, July 25th – The Quesoff. The 3rd Annual Quesoff is back at Grand Central at Milam — Fredericksburg’s favorite family-friendly queso competition. Chips hit your hands at the door, then you taste, vote, and dance to live Tejano tunes by San Antonio’s Los Juanos. Sample queso from local favorites including Hondo’s on Main, Casa Chloe, Hill Country Herb Garden, Belly Up Brew Pub, Junebug’s BBQ, Hill & Vine, Los Tios, Eaker Barbecue and two-time defending champion Leroy’s Tex Mex BBQ, with a margarita bar powered by Surtierra Tequila. Winners will be crowned in both Judge’s Choice (new this year) and People’s Choice categories. Family-friendly; kids 12 and under are free. 5:00 – 7:00 p.m.
Tickets go on sale June 4th, 2026. Tickets and more information can be found at fbgfoodandwine.com/preview-week. Stay up-to-date on the latest news by following the Fredericksburg Food and Wine Festival on Facebook and Instagram and signing up to receive emails at fbgfoodandwine.com. Email subscribers will be among the first to receive news on the official schedule, talent lineup, and badge releases.
About the Fredericksburg Chamber of Commerce
The mission of the Fredericksburg Chamber of Commerce is to champion the Fredericksburg business community through collaboration, information and service. The Fredericksburg Chamber of Commerce proudly represents the diverse and growing business community of Gillespie County, just like it has for more than 105 years. Steeped in tradition, yet with an eye to the future, they strive to make Fredericksburg a great place to do business and a great place to live.
About Fredericksburg Food and Wine Festival
The Fredericksburg Food & Wine Festival is a non-profit organization that celebrates, showcases and nurtures our region’s rich agricultural heritage, outstanding culinary experiences and award-winning wineries. Through their programs and events, they support charitable organizations in the Texas Hill Country, ensuring prosperity and innovation within the community.
