Alma Rosa Winery rallies community support for its sixth annual Peace of Mind fundraising walk on May 17
(March 31, 2025; Buellton, Calif.)—Santa Barbara County’s Alma Rosa Winery is set to host its sixth annual Peace of Mind: 10,000 Steps in the Right Direction fundraising walk on Saturday, May 17, 2025, at 9:00 a.m. Peace of Mind was conceived by Alma Rosa’s proprietors Bob and Barb Zorich to support community services for mental health, as well as research and treatment for anxiety and depression. Over the last five years the winery’s Peace of Mind fundraising campaign has raised $955,000 for two organizations, One Mind and the Mental Wellness Center in Santa Barbara.
“Each year, this event highlights the incredible power of community in advancing mental health awareness and support,” said proprietor Bob Zorich. “This May, as we unite during Mental Health Awareness Month, we strive to surpass the one-million-dollar milestone—funding that will directly benefit One Mind and the Mental Wellness Center. Every step we take and every dollar we raise creates a lasting impact on those facing mental health challenges. We are profoundly grateful to everyone who joins us in this meaningful mission to drive change and offer hope.”
Early bird pricing for the walk, $50 per person, is available through April 15, 2025. Regular pricing, $60 per person, runs from April 16 until 3:00 p.m. on May 16, 2025. To participate, interested individuals may visit the event’s website to register for the walk, view leaderboards or make personal donations to a beneficiary of their choice. Participants who register a group of five or more people as a team for the event will also be entered into a raffle for a chance to win a complimentary wine tasting party for up to 12 people at Alma Rosa’s historic Ranch House. All proceeds from the walk, including the registration fee, will benefit One Mind™ and Mental Wellness Center in Santa Barbara.
On Saturday, May 17 event check in will begin at 8:00 a.m. Onsite parking will be available at 7250 Santa Rosa Road, Buellton, CA. Complimentary coffee, juice, electrolyte packets and snacks will be provided courtesy of Peace of Mind sponsors including Starbucks, Pressed Juicery, LMNT, Magic Mind and David Protein, as well as sunscreen from Vacation Sunscreen. Prior to the start of the walk at 9:00 a.m., Annmarie Cameron, CEO of the Mental Wellness Center, and Brandon Staglin, Co-Founder & Chief Advocacy and Engagement Officer of OneMind™, will give speeches about the event’s impact at-large. The 10,000 step, or 4.5-mile walk, across varied terrain will last approximately two hours. Participants will have the opportunity to enjoy a glass of sparkling wine and non-alcoholic refreshments at the top of the estate.
Following the walk, the winery will host an intimate reception at a shaded hillside tasting space, featuring the latest releases from Alma Rosa’s Winemaker Samra Morris, as well as from other local wineries including The Hilt Estate, Peake Ranch Winery, Sanford Winery and Clementine Carter Wines. The event will also feature live music by local Santa Barbara duo Tom Ball and Kenny Sultan, along with food available for purchase from Santa Barbara Food Connection. Non-alcoholic refreshments will be provided by additional sponsors including Culture Pop, Leisure Project and Suzy Zimmerman State Farm Insurance.
To amplify and incentivize the fundraising efforts of the event, the Zorichs will be matching individual donations dollar-for-dollar up to $35,000 for each organization, for a total of up to $70,000, and corporate donations dollar-for-dollar up to $25,000. Alma Rosa Winery is grateful to have already received generous donations from Rio Vista Chevrolet in Buellton, Wine Direct, The Towbes Group, CenCal Health and Sister Cities/Rotary Club.
For more information about Alma Rosa’s commitment to mental health awareness and support, please visit: almarosawinery.com/peace-of-mind. A link to images and press materials can be found here.
About Alma Rosa Winery
Alma Rosa Winery, a leading wine producer from Santa Barbara County’s Sta. Rita Hills, is dedicated to making Pinot Noir, Chardonnay and Rhône variety wines that express the unique terroir of the appellation. Alma Rosa’s wines are layered, vibrant and balanced, reflecting the cool climate impact of the Pacific Ocean breezes that are funneled through the east-west transverse mountain range of the region. The winery was founded in 2005 by Richard Sanford, who was the first to plant Pinot Noir in the Sta. Rita Hills in 1971. Today the winery is owned by Bob and Barb Zorich, who purchased the winery in 2014. In 2019 Samra Morris took the helm as winemaker, becoming the first Bosnian winemaker in California.
For more information about Alma Rosa Winery, please visit almarosawinery.com.
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About One Mind™
One Mind is at the forefront of a transformative movement in mental health, delivering innovative solutions to address critical gaps in mental health research, care, workplace wellness, and public perception. Guided by science and lived experience, we fund groundbreaking research, accelerate innovation, enhance workplace wellness, and engage the public to reshape mental health care and awareness. With science as our cornerstone, and people at the heart of what we do, our programs are setting new standards for effective interventions and redefining the future of mental health.
About Mental Wellness Center
With 78 years of service to the Santa Barbara community, Mental Wellness Center has been the leading provider of mental health support to adults, families, and youth. The organization instructs in mental health education to nearly 5,000 local students, operates a residential services program which is home to community members in seven residential sites, and serves individuals and families impacted by mental illness through support groups and social connection programs like its onsite recovery day program that sees hundreds of individuals, both housed and unhoused, living with severe mental illness.
