Purchases of Sway Rosé, the first Texas-made canned rosé, will benefit statewide nonprofit all summer long
AUSTIN, TX (May 28, 2024) — William Chris Wine Company is excited to share the news that half of the proceeds of all sales of Sway Rosé will be donated to Feeding Texas in support of their End Summer Hunger program all summer long. The donation applies to website sales and tasting room sales.
William Chris Wine Company has been dedicated to supporting their local community since their inception. The brand is excited to once again provide support to Feeding Texas, which is the largest hunger relief organization in the state. Together with 21 member food banks, they reach over 5 million Texans annually with food and resources and engage the state in the fight against hunger.
“Feeding Texas is thrilled to partner with William Chris Wine Company to support our efforts to ensure Texas children have access to food over the summer and year-round. Hunger never takes a vacation, but the loss of school meals during the summer is especially challenging for families already facing financial hardships. This increase in need further strains our food banks, which are already overextended. This generous support from William Chris Wine Company will go a long way to keeping Texas kids fed this summer,” said CEO of Feeding Texas Celia Cole.
From now until Labor Day, 50% of sales of Sway Rosé will support the End Summer Hunger campaign. Sway Rosé by Yes, We Can Wine is the first Texas-grown canned rosé using 100% Texas High Plains grapes. This medium-bodied, bone-dry wine is the perfect summertime hangout accompaniment.
“We’re proud to support Feeding Texas once again with this special partnership”, said Chris Brundrett, William Chris Wine Company co-founder and winemaker. “Our fans love to show up for our charitable programs, and we’re excited to give them the opportunity to stock up on Sway Rosé for the summer AND do some good at the same time for our community here in Texas.”
In 2020, William Chris Vineyards released Wanderer Series Relief Project, a vintage aimed at providing Texas restaurant and hospitality communities with support as they were critically affected by the COVID-19 pandemic. The company also supported Feeding Texas in 2021 and José Andrés’ World Central Kitchen in 2022.
For more information or to visit William Chris Vineyards, go to williamchriswines.com.
ABOUT WILLIAM CHRIS WINE COMPANY
William Chris Wine Company (WCWC) was founded in October 2020 following a merger between business partners Chris Brundrett of William Chris Vineyards and Andrew Sides of Lost Draw. After many years of working closely together in various projects as peers in Texas winemaking, Andrew and Chris blended their businesses and teams to create William Chris Wine Company. Their shared vision of elevating Texas wine and cultivating a place where future leaders in the industry can develop and grow their careers has been a driving force behind their mission. William Chris Wine Company is vineyard-driven, taking a farming-focused, low-intervention approach to winemaking. WCWC is the parent company of the William Chris Vineyards (est. 2008), Lost Draw (est. 2012), Skeleton Key (est. 2015), Grower Project (est. 2015), Yes We Can (est. 2017), Uplift Vineyard (est. 2022), and Wine for the People (est. 2010) brands, and is the leading producer of 100% Texas-grown wines. Throughout the years, William Chris Wine Company properties and wines have won countless awards, including William Chris Vineyards being named as a top 100 winery by World’s Best Vineyards in both 2022 and 2023. They also have had wines selected in the 2021, 2022, and 2023 Texas Monthly Vinters Cups. In 2022 the William Chris Wanderer Series Relief Project III made R.H. Drexel’s Top 50 Wines Of 2022, and the William Chris 2020 Roussanne, La Pradera Vineyards was awarded 92 points from Decanter Magazine. For a full press kit and more information, please visit williamchriswines.com.
ABOUT FEEDING TEXAS
Feeding Texas is a network of 21 food banks and leads a unified effort for a hunger-free Texas. Learn more and find your local food bank at feedingtexas.org.
