May 17, 2024 (Healdsburg, CA) – The 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN), proved to be an unparalleled platform for learning, networking, charting the course towards success in the dynamic world of wine sales to its more than 300 attendees. The one-day educational conference, held at the Hyatt Regency Sonoma Wine Country in Santa Rosa, Calif., focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape.
The Symposium program opened with a keynote address by Ben Dollard, President of Treasury Americas, who drove home the need to make personal connections with every single consumer—and use AI to do it rapidly—as the core opportunity to take the wine industry to the next level.
The day continued with topics that covered insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more.
“Despite the reality that our industry, as a whole, is facing significant headwinds there are brands that are winning” says George Christie, President and CEO of Wine Industry Network. “They’re winning, not just because they’re working harder, they’re working smarter and the Wine Sales Symposium is focused on highlighting exactly what it takes to win in today’s competitive marketplace.
New to this year’s event was the presentation of the 2024 Wine Marketing Award winners, where 10 company’s were recognized for their efforts of successfully navigating the unique challenges of marketing wine in a hyper-competitive and highly regulated market. In addition to the conference sessions, attendees had the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef and attend a special end-of-day networking social featuring local wines.
Save the date for the 2025 Wine Sales Symposium on Wednesday, May 14, 2025. Sign up for event updates at: winesalessymposium.com/updates.
About Wine Industry Network (WIN)
Wine Industry Network is THE business resource for the North American Wine Industry sharing news and information, supplying products and service resources, and providing education & industry networking opportunities.
