NAPA, CA, April 16, 2024 – Napa Valley-based Azur Associates announced the addition of fractional DTC and Marketing services to its portfolio of strategic advisory offerings for the fine beverage industry. Emilie Eliason has joined the firm as Managing Director, DTC and Marketing. “We continue to evolve our business to better meet the needs of our clients. Emilie’s area of expertise is integral to unlocking growth opportunities for many of the companies we work with. We’re thrilled to have her join the Azur team,” says Azur Associates’ founder Pat DeLong.
Emilie began her career in the wine and spirits industry over 15 years ago. After gaining experience in Brand Marketing at Clorox, she held various roles at Diageo and Treasury Wine Estates, then led Marketing and DTC teams at J Vineyards and Winery as well as Crimson Wine Group. Most recently, Emilie was the CEO of Truett Hurst.
Fractional DTC and Marketing services benefit smaller companies who can add a seasoned veteran to their team at a fraction of the cost of a full-time person. Whether managing a shorter-term project, such as annual business planning, or serving in a longer-term advisory role, a fractional resource can help businesses think through strategic issues as well as lead projects around brand development, organizational structuring, innovation and more.
“Azur was created to deliver best-in-class business advisory services through a team deeply experienced in every aspect of the beverage industry. Emilie’s experience building brands and businesses further expands our operational proficiency. Our strength lies in our ability to offer a distinctive, comprehensive approach, blending M&A capabilities with strategic advisory, data-driven insights, and route-to-market consultancy,” comments DeLong.
To learn more about the team and Azur Associates’ services, visit the website at www.azur-associates.com or email info@azur-associates.com.
About Azur Associates
Based in the Napa Valley, Azur Associates is a leader in comprehensive fine beverage consulting and M&A advisory. The firm has served as a consultant or strategic advisor on numerous transactions for world-class fine beverage companies. Partnering with clients to address their needs and achieve their vision through financial and strategic planning, mergers and acquisitions, business intelligence, and route-to-market plans, the Azur team has extensive strategic and operational experience behind its team of associates, as well as its C-suite level advisors. The firm’s offices are based in Napa, California. To learn more about Azur Associates please visit www.azur-associates.com
