Introducing Allegrini Wines, a leading venture that englobes the historic Valpolicella winery, the Allegrini Wine Distribution company – which markets Corte Giara as well as other Italian and foreign wines – and the newest Tenuta Merigo production facility. Pavilion 6, Stand E5
Fumane (VR), April 4th, 2024 – Vinitaly will herald the official debut of Allegrini Wines, the newly formed structure that incorporates all of the Allegrini family’s businesses within the wine sector. Following the recent corporate reassessment, which culminated in the acquisition of the majority of the shares by Franco’s sons Francesco, Matteo and Giovanni, who, together with their cousin Silvia, Walter’s daughter, currently control the company, the newly launched “brand architecture” will now be presented at the renowned trade fair.
The aim of the new management is to prioritize wine and any projects aimed at its valorization, while enhancing the roles, expertise and the scope of action within the corporate structure. The birth of Allegrini Wines comes along with a brand-new logo, which bears the neatly stylized initials of the company name.
“Together with the integrated communications agency Hangar Design Group, we have successfully completed our rebranding, which formally seals the beginning of the company’s new approach. We intend to keep Allegrini at the very core of the entire business, which is why this name stays pivotal despite being articulated into multiple “units” that relate to the different souls and nuances of our activities”, states the CEO, Francesco Allegrini.
First and foremost, in the scope of the new organization there is Allegrini, the historic brand that has always represented Valpolicella’s “signature wines” (and Lugana wines for some years now too) worldwide. Allegrini Wine Distribution, on the other hand, is the distribution company that was created as a result of the wish to complement the line of wines with a variety of similar products in terms of philosophy and compliance to tradition, starting with Corte Giara, the line created in 1989 by the Allegrini family and dedicated to wines with an excellent price-quality ratio based on extensive research dedicated to raw materials and focused on how global consumption is evolving. Rounding out Allegrini Wine Distribution’s portfolio are also the following recent additions: Agricola Lanciani, a Marche-based, fully organic company that aims to enhance the valorisation of two of the region’s legendary grape varietals, namely Pecorino and Montepulciano; Domaine du Couvent, a small Bourgogne-based family-owned company, specifically from Gevrey-Chambertin; and Jacques Picard, by the homonymous artisan “vigneron” from Champagne. The foreign labels that have previously been distributed in Italy include Olivier Leflaive, Thibault Liger-Belair, Domaine Henri Rebourseau-one of the most important references on the Burgundian Côte de Nuits for the production of great wines-and, directly from Champagne, the renowned Valentin Leflaive.
Finally, under the scope of Allegrini Wines, completing the Veronese winery’s innovation plan, is Tenuta Merigo, the new production facility that will see the light in the upcoming years in Fumane, in memory of the Allegrini cousins’ paternal grandmother, bordering the current company headquarters.
Tenuta Merigo is expected to become Allegrini’s dedicated venue for wine-tourism hospitality and the promotion of the Valpolicella region, a primary goal set by the new management.
Allegrini was founded in 1854, when Giovanni Allegrini started the company in Fumane, in Valpolicella Classica. His vision and dedication made the winemaking business a benchmark in the wine sector for its solidity, innovation and efficiency. It has become one of the most renowned Italian wineries in the world, as demonstrated by its important presence in foreign markets thanks to the countless awards and prizes received over the years. Above all, the Fieramonte – Amarone della Valpolicella Classico Riserva D.O.C.G. – was awarded 100 points by Decanter, the international “wine Bible”, for two consecutive years. After Giovanni’s passing, his children have carried on his legacy, keeping the family tradition alive and promoting the brand internationally. In December 2023, the company was acquired by the seventh family generation, represented by Francesco, Giovanni and Matteo, Franco’s sons, and by their cousin Silvia, Walter’s daughter.
