Home Trade Show Guides Wine Industry Leaders in Professional Development, Focused on DTC & General Leadership

Wine Industry Leaders in Professional Development, Focused on DTC & General Leadership


WISE Courses

Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes build on existing skills and teach best practices for meeting the demands of today’s changing DTC marketplace.

Courses are offered in-person and remotely so that attendees gain ideas and insights as well as access to a community of their peers. Our courses are succinct, efficient, and targeted, covering maximum material in a minimum of time.

WISE Mystery Shopping

Effective, invisible and unbiased Mystery Shopping is impossible to do yourself. Mystery Shopping keeps your team on track and focused on your mission. This is a great way to understand where your team’s performance is at today, identify opportune areas, then track and celebrate improvements over time. WISE provides unbiased feedback on all DTC channels – TR, WC, Ecom, Phone, Events, Web.

WISE Consulting & Custom Programs

Our WISE team is available for WISE DTC Leadership and Executive coaching, team training, consulting and advisory services. From custom coaching (tailored to your winery’s needs) to consulting on projects to executive and management initiatives, WISE can help.

Unified Symposium Booth:

WHY WISE? We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success. We serve by continually raising the bar for professionalism and leadership in the wine industry. We provide opportunities for experiential learning that changes behavior. We are wine industry leaders in professional development, focused on both DTC & General Leadership.

UWGS Exhibitor Guide by Category

Business Management

Human Resources






Production Services


Tasting Room




Unified Wine & Grape Symposium trade show at the SAFE Credit Union Conventions Center in Sacramento on January 24-25, 2024.



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