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Bright Cellars Adopts DRINKS on Shopify to Streamline Compliance and Scale Ecommerce Operations


DRINKS’ Groundbreaking Real-Time Regulatory Technology Enables Bright Cellars to Improve Customer Experiences and Accelerate Technology Development

March 27th – Los Angeles, CA – Bright Cellars, the wine club for real people, is now using DRINKS on Shopify to handle its regulatory compliance and alcohol taxes in real-time. Deploying the company’s fully integrated regulatory technology solution removes bottlenecks, streamlines compliance management, and allows for thoughtful customer experiences that improve how Bright Cellars provides wine to its customers.

Bright Cellars was created to help more people discover a love of wine by breaking the rules of traditional wine culture. By matching people with wines they’ll love based on a quiz and powerful algorithm informed by feedback from more than half a million people, Bright Cellars delivers personalized wine recommendations and all the joy that comes with them to doorsteps across the country.

DRINKS has smoothed Bright Cellars’ recent migration onto the Shopify platform by reducing the time, complexity, and friction that comes with state-by-state tax compliance and revenue transfer. That, in turn, has freed Bright Cellars up to take full advantage of Shopify’s business-building apps and focus on delivering the best, personalized, down-to-earth wine experiences. Bright Cellars’ new Shopify-powered online store empowers its customers to shop in entirely new ways – for example, selecting and buying wines they love by the bundle, not just via a monthly subscription.

“DRINKS is incredibly customizable for our needs, works seamlessly within our Shopify workflow, and has exceeded our expectations in our first month,” said Joe Megibow, CEO of Bright Cellars. “Using DRINKS immediately solved our tax and compliance needs on our new platform. Their deep partnership with Shopify and the Shopify ecosystem allowed for a very rapid deployment while actually expanding our capabilities. These changes have reduced our internal labor needs, which not only delivers better financial performance, but has allowed us to spend more time on improving the overall customer experience, which is going extremely well.”

DRINKS’ solution is trusted by national wineries, Fortune 20 retailers, and ecommerce marketplaces, and its proven integration with Shopify makes it a seamless part of Bright Cellars’ existing operations.

“We’re excited to team up with Bright Cellars to help them do what they do best—creating amazing wine experiences for their customers,” says Zac Brandenberg, Co-Founder and CEO of DRINKS. “By solving their regulatory technology needs, we’re enabling Bright Cellars to stay focused on customer experience and continue to help consumers find the wine they love.”


DRINKS powers digital commerce for the $250 billion US alcohol market. The company enables alcohol ecommerce for leading retailers, online marketplaces, and alcohol companies, eliminating a century of red tape with simple-to-use enterprise-grade technology. Via the DRINKS App for Shopify, DRINKS exclusively provides Shopify merchants of all sizes with an embedded, real-time alcohol tax and regulatory solution. The patented DRINKS PAIR platform leverages AI, Machine Learning, and Computer Vision to provide personalized shopping experiences and data-driven (or derived) insights. Electriq, DRINKS’ Shopify Plus Certified professional services team, extends the company’s unparalleled beverage alcohol and ecommerce experience to create best-in-class customer journeys. DRINKS was named a Top Place to Work by Built In LA for five years, one of America’s Best Startup Employers by Forbes for two consecutive years, and Most Innovative Retail Model by Modern Retail in 2020.

About Bright Cellars

Bright Cellars is the wine club for real people, built on a simple premise: there is no ‘right wine’ or right way to enjoy wine. Instead, Bright Cellars helps people discover the wines they love and delivers them to their doorstep. It all starts with a seven-question quiz and powerful algorithm, based on feedback from more than 600,000 customers, that sets people up on first dates with wines they’ll love. Over time, taste preferences and profiles get sharper as more wines are reviewed, ranked and rated as customers learn more about them, and about themselves. Bright Cellars wines are selected from more than 90 countries, custom finished to their mile-high standards, and many taste-tested and approved by its Master Sommelier and team of experts. Learn more at: www.brightcellars.com.



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