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Visit the Santa Ynez Valley Announces Return of the Midweek Membership Club, a Limited Opportunity to Enjoy Added Benefits When Travelers Visit the Santa Ynez Valley Midweek, Feb. 12-April 6


Limited to just 100 packages, the Midweek Membership Club includes a $100 prepaid gift card for qualifying two-night, midweek stays at Santa Ynez Valley lodging properties

February 3rd – (SANTA YNEZ VALLEY, Calif.) — When it comes to travel trends for 2023, midweek is the new weekend. And when it comes to traveling midweek, no destination is more appealing than the Santa Ynez Valley. Case in point: the return of the Midweek Membership Club from Visit the Santa Ynez Valley, a limited opportunity to enjoy additional midweek benefits to go along with the character, charm, and vibe that visitors have come to love most about the undisputed heart of California’s Central Coast wine country. 

From Feb. 2 through April 6, anyone who books an eligible consecutive two-night, Sunday-Thursday Midweek Membership Club stay at a qualifying lodging property may receive a $100 prepaid gift card upon check-in — which can then be used for wine tastings, dining, shopping, activities, and other experiences during their time in the valley.

With only 100 Midweek Membership Club packages available, the popular late winter and early spring promotion is expected to sell out quickly.

“As remote work has become more common, midweek visits to the Santa Ynez Valley have become more attainable. The Midweek Membership Club simply makes a midweek trip even more appealing,” says Shelby Sim, President and CEO of Visit the Santa Ynez Valley. “The Santa Ynez Valley might no longer be the secret it once was, but midweek visits are perfect for those looking for an even more relaxed atmosphere and off-peak rates. Now, travelers get an added incentive to come and enjoy an unforgettable wine country experience at a budget-friendly value.”

Here’s how the Midweek Membership Club works:

  • From Feb. 2-April 6, or until all 100 Midweek Membership Club packages are sold, visitors must book at least one two-night consecutive stay, Sunday-Thursday between Feb. 12 and April 6. The stay must be booked directly with one of the Santa Ynez Valley’s qualified lodging properties. Any booking made before the promotion start date will not qualify.
  • Once booked, forward the new confirmation email to info@visitsyv.com at least 48 hours prior to check-in date. Late entries will not be accepted.
  • Receive your $100 gift card at check-in at your qualified hotel, and use your gift card like cash to pay for wine tastings, meals, shopping, activities, and more throughout the valley.
  • One $100 gift card may be redeemed per reservation. 

“Midweek hotel rates are already typically lower than Friday and Saturday night stays, so it is pretty simple math to recognize the additional value that the Midweek Membership Club presents,” says Sim. “Midweek is the new weekend in an era of flexible work schedules, and travel deals can still be had. The Midweek Membership Club from Visit the Santa Ynez Valley is here so you can take advantage of both.”

For more information, complete rules and regulations, and a complete list of qualified lodging properties, or to plan and book your Midweek Membership Club visit to the Santa Ynez Valley, visit visitsyv.com/midweek/. For questions about this offer, email info@visitsyv.com.

About the Santa Ynez Valley

Barely two hours from Los Angeles and a scenic four-hour drive from San Francisco, the Santa Ynez Valley is home to six distinct towns each with its own culture, vibe, and menu of experiences. Blanketed with fruitful farms and vineyards, the California Central Coast wine region’s temperate weather allows for year-round activities of all sorts, spread throughout the historical communities of Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez, and Solvang. Destination dining and world-class wines await, accompanied by lodging at every level, all painted into atmospheric backdrops that colorfully mesh Old World and Old West. Visit more than 100 wineries, feast on chef-driven cuisine, and enjoy festive events and design details from Victorian-era to mid-century to modern Danish. For more information, including a listing of wedding venues, restaurants, wineries, tasting rooms, and events, go to VisitSYV.com



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