Prestigious Fine Wine Retailer Expands Communications Program in the US
January 24th – Millesima USA, the New York City-based, luxury US wine retail and e-commerce arm of Bordeaux-based Millésima, has announed that Colangelo & Partners, a fine wine, spirits, and food-focused integrated communications agency, will be its agency of record to develop and execute a comprehensive communications strategy in 2023. This partnership will focus on engaging new and current consumers through strategic media relations, events and partnerships, and influencer marketing.
“Millésima is built on relationships – both with the estates and wineries we work with and with our clients. The connection with Colangelo & Partners will bring added visibility to our story and our brand in our relationships with the press and wine trade, allowing us continued growth and success in the US,” stated Hortense Bernard, Millesima USA’s Global Managing Director. “Our customers rely on us to source the very best wines for them across price points, and trust that we provide outstanding, personalized service and incredible quality in all products we recommend in our stores and online.”
Colangelo & Partners will work on a range of traditional and new media relations activities to support Millesima USA. The program will be designed to increase visibility to collectors and consumers for the brick-and-mortar location as well as the e-commerce site, highlighting Millésima as the leading fine and rare wine retailer. Colangelo & Partners will also be supporting in-store events and organized partnerships.
“We’re looking forward to being strategic and collaborative partners with Millesima USA,” comments Colangelo & Partners President, Gino Colangelo, “With their incredible foundation in many of the fine wine estates of Europe and the world, we see abundant opportunities to strengthen ties with the media, trade and consumers. Our team is excited to work with this fine wine institution, telling their story and building the brand of Millesima USA.”
Founded in 1983 in Bordeaux by Patrick Bernard, Millésima has built its business through the family’s direct connections in Bordeaux, and today they are a leader in the direct sale of fine wine to wine lovers. Millesima USA opened its doors in 2006 on the Upper East Side of Manhattan. Currently, they have one of the largest wine selections in New York City and take pride in offering expert wine knowledge and service, and procuring the world’s most sought-after wines, including an unrivaled selection from Bordeaux, Burgundy, Champagne, and around the world, as well as special access to Futures and Pre-Arrivals. Millesima USA is recognized as having the biggest selection of large-format bottles in the country. Additionally, they guarantee the provenance of their whole collection of wines, as they are all either sourced directly from Bordeaux estates or from official wholesalers (no auctions nor private collectors involved) and then stored in pristine conditions in their temperature-controlled facility. With over 2.5 million bottles stocked in the Bordeaux cellars, the company has over 150,000 customers worldwide, bringing in over 2,500 new customers in the US last year and maintaining a global average order value of over $1,000. Millésima continues to see incredible success as they celebrate its 40th anniversary this year.
To learn more about Millesima USA, please visit millesima-usa.com.
About Millesima USA
Established in New York City’s Upper East Side In 2006, Millesima USA is a luxury retail store and the only online fine wine retailer in the United States that hails from Bordeaux. The family-owned company is focused on providing its customers with high-end wines, top service and expert wine knowledge. A Francophile’s dream, Millesima USA has unique access to top wines from Bordeaux, Burgundy, and Champagne but also offers a wonderful range of wines from Italy, New Zealand, Germany, the United States, and more. Millesima USA works with customers in person and online on a daily basis. The company aims to satisfy its clients’ most specific requests and needs, and it starts by always improving its selection. Today, Millesima is proud to have the deepest range of large format bottles, privileged access to Bordeaux Pre-Arrivals and Futures, and the most sought-after wine brands in the world on the shelves. From iconic producers to lesser-known hidden gems, the team is delighted to bring you some of the best wines from around the world.
About Millésima
Millésima has specialized in the sale of fine wines and en-primeur wines since its foundation in 1983. Millésima’s soaring success, which now beams throughout 120 countries, comes down to the extraordinary diligence and rigor of our team, who take great pride in seeking out the world’s hidden treasures, all while providing for wine to enthusiasts from around the world. Millésima’s inventory proudly comprises 2.5 million bottles, and 13,000 references including 12,500 large format bottlings, that are all optimally stored in its beautiful two-hundred-year-old cellars in Bordeaux. Thus, Millésima will undoubtedly whisk its customers off on a journey around the world’s most acclaimed vineyards and winemaking areas and provide unique access to the most sought-after wines in the world.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
