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Sarah Jessica Parker Reveals How She Made Her Latest Wine in New Video


Watch SJP and Invivo make their new wine release here

September 20th – New York, New York  – Sarah Jessica Parker and her Invivo X, SJP Co- founders are set to release a third vintage of their award-winning Sauvignon Blanc this fall, coming to a store near you soon.

To celebrate, Invivo and Sarah Jessica Parker are releasing an exclusive video of their latest wine tasting and blending session that reveals what really goes into making the wine behind the ‘X’ on the bottle.

Sarah Jessica plays an instrumental part in wine blending, which is the last stage of the winemaking process that sees winemakers combine different wines from various estates to create one ultimate blend that brings out the best characteristics of all.

Typically, Sarah Jessica and her Invivo business partners Tim Lightbourne and Rob Cameron, who are based in New Zealand, blend the new vintages of their wines together in-person but have adapted to the current international travel restrictions by making the last three new vintages of their wines (Sauvignon Blanc and Rosé) virtually.

After the Sauvignon Blanc harvest in March in the world-famous Marlborough region in New Zealand, six exceptional Sauvignon Blanc wines were made by Invivo Co-founder and winemaker Rob, and sent across the Atlantic to Sarah Jessica, along with wine-blending equipment.

Sarah Jessica dialed in from her home in New York, while Tim and Rob dialed in from their winery in New Zealand, and the trio spent an afternoon together tasting and blending their third vintage of Invivo X, SJP Sauvignon Blanc, previously recognized by Wine Spectator as one of the “Top 100” wines of 2020.

Sarah Jessica comments: “As always, my partners Tim and Rob really surprised me with the wine samples for this Sauvignon Blanc blend. This is our third vintage so the challenge each year is to make sure our new vintage is as good as previous years, given the love and respect for it from our customers but keeping true to this year’s grapes. It’s always a pleasure spending the afternoons tasting with Tim and Rob. We are so proud of this vintage, it has an incredible fragrance along with a unique taste and mouth-feel but is still in-keeping with the style of Sauvignon Blanc, which I’ve found can be more flexible than I had originally thought.”

In true Kiwi style, with limited options available to Tim and Rob to dial-in SJP at their winery in rural New Zealand, the resourceful chaps connected SJP to a TV screen for the blending session, which was carefully positioned on the back of a forklift truck.

Invivo Co-founder Rob Cameron comments: “Every time we blend the new vintage of Sauvignon Blanc, Sarah Jessica continues to push the style and her blending skills are really evolving. This year’s wine has a touch of oak introduced to it – given Sarah Jessica’s love for Chardonnay – and has a lovely, soft, full-bodied palate. It’s still representative of Sauvignon Blanc with its tropical fruit aromas and a nice interplay of fruit and acid, but with Sarah Jessica’s unique handprint on it. We can’t wait to be together in-person hopefully for next year’s blending session but speaking with Sarah Jessica on a big TV screen on the back of a fork-lift at our winery in New Zealand was a lot of fun!”

Sarah Jessica Parker is on the board of Invivo USA, and the ‘X’ on the wine label represents her signature Instagram sign-off “X, SJ” in addition to the collaboration between Invivo and Sarah Jessica Parker, and was hand-painted by Sarah Jessica. The colorways of each of the wines in the Invivo X, SJP collection are matched to a colorway in her shoe collection, SJP Collection.

Invivo X SJP wines are currently available nationwide in the US and the new 2021 Invivo X, SJP Sauvignon Blanc will land in the USA this fall, just in time for Thanksgiving and the holiday season. Versatile and food friendly, it pairs well with an assortment of dishes that are popular during this season like seafood, ham, turkey, salads, steaks, or Sarah Jessica’s favorites: classical dishes such as lamb chops, casseroles, chinese food, cheese or lighter, casual fare like pizza. Whether cooking for family, or attending a holiday party with friends, the Sauvignon Blanc makes a great staple to have on the dinner table this winter.

Invivo X, Sarah Jessica Parker Sauvignon Blanc and Rosé wines have been awarded thirteen GOLD medals, numerous 90-point ratings and more than 50 awards in total since launch in September 2019. Most recently, Invivo X, SJP Sauvignon Blanc 2020 won best in class, double gold at the prestigious 2021 New York World Wine & Spirits Competition (NYWSC) out of hundreds of wines that were blindly tasted by an expert judging panel.

Invivo X, SJP Sauvignon Blanc and Rosé are $20 RRP, available nationwide and in various online retailers such Gopuff.com, Wine.com, Vinporter.com. Wine lovers can also purchase the Sauvignon Blanc and fan-favorite Rosé directly from the Invivo X, SJP website www.invivoxsjp.com.

Every purchase made through Invivoxsjp.com goes towards supporting FEED – an impact-driven brand founded by Lauren Bush Lauren. Each month, from the proceeds of Invivo X, SJP sales, 27,500 meals are donated every month to school children worldwide through FEED’s on-the- ground giving partners.

To find a local wine store selling the Invivo X, SJP Wine Collection, please plug your zip code here. 

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