Vinexpo New York, the international wine and spirits trade show has become one of the premier, annual events eagerly anticipated by beverage alcohol industry professionals around the globe looking to expand or access the lucrative U.S. marketplace.
Covid-19 put the brakes on live events in mid-March of 2020, but throughout the past year, Vinexpo New York organizers have been assembling a library of digital resources to both educate participants and facilitate the successful continuation of commerce for international wine and spirits businesses.
“We are excited to be able to offer the wine and spirits community these free resources during this unique time without in-person trade events,” explains Beckie Kier, Vinexpo New York Event Director. “These webinars, master classes and newsletters wouldn’t be possible without our partners, sponsors and the industry relationships we’ve developed over the years. We can’t wait for our community to connect in-person again next year, but in the meantime, we are grateful to be able to offer this content to the members of our industry.”
Currently, there are nine, On-Demand Webinars available for viewing, free of charge, through the Vinexpo New York website.
Live webinars are produced monthly and cover a broad range of subjects crucial to the industry. Topics include such titles as: “Trends from the Heart of Spain – D.O.P. Cariñena;” “Brazil, A Sparkling New World; Opportunities in South African Wine;” “Developing New and Emerging Brands in the Covid-19 Environment – Trends and Strategies.”
The next live webinar, The Versatility of Czech Wines (and Why They are Favored by the Trade) will take place on Wednesday, April 7th at 11 AM EDT. Find more information and register to attend this webinar here.
In addition, Vinexpo New York is offering a new, five-part webinar series that explores topics critical to wine and spirits brands looking to enter or expand in the U.S. market.
The goal of the series, produced in partnership with the Wine Business Institute at Sonoma State University is to help producers better understand and navigate the complexities of working in the U.S.
Each session features experts covering a wide range of issues relevant to international business concerns, such as beverage alcohol regulations, opportunities for market expansion and case studies from successful brands.
In previous years this type of education was available exclusively to Vinexpo New York exhibitors, but during these unprecedented times, it is now open to anyone wishing to learn more about U.S. market entry. The series can be found here. Additional free resources will be made available later in 2021.
Vinexpo New York organizers have also gone virtual with the in-person event feature, The Buzz. Now a digital space dedicated to the exchange of knowledge about current events, issues and trends impacting U.S. beverage alcohol businesses, the first Virtual Buzz session launched this month.
The March session, The Spirit of Mentorships in the Drinks Industry features a panel of industry leaders who dive into their experiences with mentorships and the positive impact these relationships have made to their careers in beverage alcohol. The panel shares their advice and what steps members of the industry can take when seeking a mentor.
Each Virtual Buzz will feature a different topic and list of speakers within a format that promotes casual conversation and dialogue. The first Virtual Buzz can be accessed here.
With digital content at all-time high, the Vinexpo New York team curates this content in a monthly newsletter. To subscribe and have event news and updates, featured suppliers, tools and resources sent directly to your inbox each month visit VinexpoNewYork.com/subscribe.
