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Edna Valley’s Center of Effort Wines Appoints Lindsey Morin as Assistant Hospitality Manager to Further Elevate Coe’s Guest Experience


December 7, 2020 – San Luis Obispo, CA– Lindsey Morin joins Center of Effort as Hospitality Assistant Manager. She works alongside Director of Hospitality Kasey Helt as they implement Center of Effort’s passion for delivering luxurious wine experiences to VIP members and other guests at their state-of-the-art Hospitality Center. 

Born and raised in Monterey, CA, Lindsey moved to San Luis Obispo in January of 2013 to study Dietetics and Nutrition at Cuesta Community College. After receiving her Associate’s Degree from Cuesta in 2015, she transferred to California Polytechnic State University to complete her Bachelor’s Degree in Applied Nutrition. However, after working in upscale restaurants, she found her true passion in customer service and curating guest experiences. This, coupled with her love of food and wine, made her decide to change her major and she completed her B.S. in Hospitality Management with a concentration in Culinary Science in 2019.

Just prior to graduation, Lindsey began working at the Foundation for the Performing Arts Center. Her role as the Events and Communications manager allowed her to apply her experience in hospitality and customer service to the nonprofit’s donor relations efforts. Additionally, Lindsey gained valuable experience with FPAC including event planning, marketing, PR and making connections with members of the community. During her time with the Foundation, she also became a member of Leadership San Luis Obispo.

Lindsey found her way back to her true passion in hospitality management through her new position at Center of Effort. She is eager to implement her professional background to enhance and refine the guest experience at the winery.   

“I love Center of Effort’s atmosphere and approach to the guest experience,” says Lindsey. After only a few months working at Center of Effort, Lindsey has already fallen in love with the wine industry. She believes Center of Effort’s tasting experience distinguishes itself from other wineries in its high-quality wines and upscale customer service. Lindsey adds, “the Center of Effort hospitality team takes time to educate guests about our wines and tell our story, but also give them the space to enjoy them and the beautiful facility. The tasting experience is truly special here.” 

Since studying Culinary Science at California Polytechnic Lindsey has embraced cooking and food styling, skills which she refined working as a pastry chef at a local hotel earlier this year. Kasey Helt says, “Lindsey is an incredible addition to our team who was able to hit the ground running and enhance what we offer on a number of levels. It’s great that she has also brought her culinary and design talents to COE by curating the charcuterie boards for wine tastings, and we look forward to creatively expanding the food options at COE with her.”

When she isn’t at Center of Effort, Lindsey can be found in her kitchen at home, playing the guitar or spending time with her boyfriend, Jeremy, and their cat, Maisy. 

About Center of Effort Winery

Center of Effort (COE)is dedicated to producing exceptional Estate wines and member experiences centered around our sustainable in practice (SIP) certified vineyard property, winery facility, and recently completed showplace hospitality center.

Located four miles from the Pacific Ocean, in San Luis Obispo’s beautiful Edna Valley AVA, COE is a reflection of Bill and Cheryl Swanson’s vision to produce wines of the highest standard and to serve the local community they have called home since their early years. The COE production team, led by Winemaker Nathan Carlson, has a track record of crafting consistently top-rated Chardonnay and Pinot Noir from the Estate, and is now advancing the quality envelope with new vineyard plantings, principally of Rhône varieties. COE offers thoughtful wine, culinary and educational experiences from our hospitality center. Unhurried and personal, our private appointments are tailored for each guest.

‘Center of Effort’ is a sailing term, defined as the point on the sail where forces come together and act as a whole. Through skillful and responsible cultivation, artistic winemaking and a passion for excellence, the forces at Center of Effort join to create wines that are classic, elegant, and exude a sense of place and purpose.



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