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Hemsworth Communications Expands Food, Wine & Spirits Division, Adding Waipapa Bay Wines to Growing Account Roster


New Zealand Vineyard and Winery Selects Award-Winning Global Firm to Amplify Brand Awareness with Strategic U.S. PR Push, Influencer Programming & More

Fort Lauderdale, Fla. – (November 16, 2020) – Hemsworth Communications, a globally recognized, award-winning PR agency, today announced the addition of Waipapa Bay Wines to its Food, Wine & Spirits portfolio. Effective immediately, the firm is responsible for driving Waipapa Bay Wines’ regional and national media relations campaigns across the U.S., in addition to forging impactful relationships with retail partners and influencers to increase consumer awareness and drive sales.

“The Hemsworth team is thrilled to partner with the Waipapa Bay Wines team, developing creative public relations and influencer campaigns to help increase the brand’s U.S. exposure,” said Samantha Jacobs, the firm’s founder and president. “As an agency, we are passionate about representing brands with compelling stories to tell and we look forward to connecting our media friends with these incredible award-winning wines, which have so many interesting stories behind them.”

Waipapa Bay is a quintessential, laid-back Pacific Ocean surf spot located halfway between the Canterbury home of Brent and Shirley Rawstron – native New Zealanders who oversee the vineyards and winemaking – and their 100 acres of vineyards in nearby Rapaura. The couple frequent the coastal town to see the seals or whales, which are regularly spotted off the coast.

Waipapa Bay Wines are the product of an evolution taking place within New Zealand’s viticulture and winemaking, with recent changes seen particularly in the premium grape growing region of Marlborough, known for producing crisp sauvignon blancs with gooseberry flavors and tropical fruit notes. With the Pacific Ocean at the winery’s doorstep, Waipapa Bay Wines’ grapes thrive in the area’s perfect climate, allowing for creation of elegant wines with a signature style carried throughout each bottle.

In addition to its award-winning sauvignon blanc, Waipapa Bay Wines’ portfolio also includes a rosé, pinot gris and chardonnay. Currently, select Waipapa Bay Wines are available for purchase at supermarkets, such as Publix, Wegmans and Giant Eagle – easy to spot with a signature whale tale on the label. Honoring its namesake home, the brand is deeply committed to the preservation of nature and an active sponsor of Whale Dolphin Conservation (WDC).

Hemsworth will work together with Waipapa Bay Wines’ New Zealand owners and U.S. importer Broadland Drinks, which is known for creating award-winning brands through trendsetting marketing tactics that address consumer needs for sustainability, authenticity and affordability, among other guiding principles. 

For more information, visit HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Instagram or by liking the agency on Facebook at facebook.com/HemsworthCommunications.

About Broadland Drinks

Broadland Drinks is an award-winning international drinks company and a creator of brands that consumers love. For more information, visit www.broadlanddrinks.com.

About Hemsworth Communications

A dynamic, full-service agency, Hemsworth Communications is one of the fastest-growing, top-ranked agencies in the United States according to O’Dwyer’s PR Report and in 2018, was named one of PR News’ Top Places to Work, recognized for its unique, forward-thinking company culture.  With three distinctive divisions – Travel/Tourism, Food/Wine/Spirits, and Franchising/Business Services – Hemsworth represents fresh, up-and-coming businesses as well as leading, renowned global brands.  Services include brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership and event planning.  Unlike traditional PR agencies, Hemsworth is dedicated to crafting customized communications programs that are infused with personal, passionate client service and positively contribute to each client’s bottom line.

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