June, 2010 Issue, Author: Ray Holley
When New Jersey native George Christie came to California in 1991, he got into the wine industry right away. He spent the next 15 years wearing a lot of hats, from national marketing to general winery operations. He also honed his technological skills and, in 2006, launched a wine marketing consulting firm that offered video marketing and production. With his help, wineries and suppliers started posting informational videos on their websites.
Christie also noticed an unfilled niche in the industry. “When I started consulting full-time, I realized how difficult it is to get good, accurate information” about products and services, he says….to read the entire article by North Bay Biz click here