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Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

Afternoon Brief, June 1

Subscribe to the Afternoon Brief Trending Story: Cooling temperatures slow crop development and lengthen bloom for Napa Valley grower "In mid-April, vine development was maybe one to...