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Navigating the Changing Landscape of Wine Publicity

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Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

Afternoon Brief, June 1

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Subscribe to the Afternoon Brief Trending Story: Cooling temperatures slow crop development and lengthen bloom for Napa Valley grower "In mid-April, vine development was maybe one to...