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Erin Gore has the unique perspective of being a very successful businesswoman in two key North Coast industries. She helps run the Gore Family Vineyards in Healdsburg and has a very successful cannabis business, Garden Society. Ned Fussell of Cannacraft said that Gore is a “pillar in the wine industry breaking down barriers and displaying true leadership.”
When cannabis became legalized for recreational use, many in the wine industry feared the worst. Would it take business away from wineries? But it turns out the two industries are beginning to learn how they can help each other grow instead.
The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet enjoy federal protections under the law.
Liz Gehl, founder and chief recruiter of Gehl Search Partners, has been recruiting in the adult beverage industry for several years, and sees many opportunities starting to present themselves in the fledgling legalized cannabis industry. “Our primary focus is providing incredible talent within sales, marketing, commercial strategy and planning, finance, accounting, and administrative roles”, says Gehl. “The competition for talent exists far beyond the vineyard worker level.” Gehl works with people coming from the adult beverage industry bringing with them professional skill sets within compliance, branding, and marketing that are in high demand.
Conversation Between Wine and Cannabis Gains Momentum, Underscoring Collaborative Opportunities for Both Industries Healdsburg, CA, May 22, 2018 – The Wine Industry Network (WIN), producer...
Considering hosting a weed and wine event at your winery? In California, elegant weed and wine dinners are becoming a popular trend and you might think that winery owners would be in an ideal position to host such events. But could these decadent pairings of cannabis and fine wine be ending just as they are beginning to take off? In an ironic twist, the same regulations that now allow for legal recreational cannabis also restrict this recreational pairing. For event planners, wineries and brands who threw these events or utilized these events for marketing purposes, this presents a huge challenge.
Wine Industry Network announces sessions geared toward informing wine industry Healdsburg, CA, January 10th, 2018 – The Wine Industry Network (WIN) opened registration today for...
With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author of the Emerald Report.
As recreational marijuana continues to grow in popularity, we are seeing more events that pair wine with high-end cannabis. There are luxurious dinners with wine and courses of gourmet cannabis-infused delicacies, ‘wine and weed’ events that feature pairings of wine with varying cannabis products, and even events serving cannabis-infused wine. As these events continue to pop up, many vineyards and wineries are considering getting in on this aspect of the green rush. While these events are similar to traditional wine tastings and hosted dinners, one majordifference event hosts should plan for is the interactions between wine and weed.
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