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Sonoma Brands Invests in Vintage Wine Estates: Vintage Wine Estates, a fast-growing Santa Rosa based vertically integrated wine company with a portfolio inclusive of iconic national and international brands, announced today a new investment partner in Sonoma Brands ...
The cannabis space is rapidly changing. With the passage of Prop 64 a new, highly regulated system for cultivating, processing and selling cannabis has come into play. These regulatory changes have provided new legal avenues for cannabis entrepreneurs to operate and grow.
The cannabis green rush is picking up steam in California, and many are rushing for the opportunity to cash in on this booming industry. Still, for those already involved in cultivating, processing, or selling wine, there aren’t many options for participation. The new laws in place prohibit most of the ways that wine and cannabis might otherwise be brought together. It’s now explicitly illegal to make cannabis infused wine, to charge for events where wine and cannabis are both served, or even to commercially cultivate both cannabis and wine.
There’s a new normal, and the cannabis space - once made up of small, mostly unregulated cultivators - is developing into a full-scale organized industry in California. The passage of prop 64 brought a new, highly regulated licensing system into play, and cannabis entrepreneurs are emerging from the shadows into a legal, regulated marketplace.
Considering hosting a weed and wine event at your winery? In California, elegant weed and wine dinners are becoming a popular trend and you might think that winery owners would be in an ideal position to host such events. But could these decadent pairings of cannabis and fine wine be ending just as they are beginning to take off? In an ironic twist, the same regulations that now allow for legal recreational cannabis also restrict this recreational pairing. For event planners, wineries and brands who threw these events or utilized these events for marketing purposes, this presents a huge challenge.
As recreational marijuana continues to grow in popularity, we are seeing more events that pair wine with high-end cannabis. There are luxurious dinners with wine and courses of gourmet cannabis-infused delicacies, ‘wine and weed’ events that feature pairings of wine with varying cannabis products, and even events serving cannabis-infused wine. As these events continue to pop up, many vineyards and wineries are considering getting in on this aspect of the green rush. While these events are similar to traditional wine tastings and hosted dinners, one majordifference event hosts should plan for is the interactions between wine and weed.