brief
Afternoon Brief, December 5
Napa County Takes First Step to Rein in Wineries That Break the Law After years of wrangling, Napa County took a first step to better police it's more than 500 wineries with an updated code enforcement...
WIN Expo Exhibitors Guide 2018 Full
12 Things Not to Miss at the WIN Expo Trade Show This Thursday
Again this year the North Coast Wine Industry Expo (WIN Expo) will be the second largest wine industry trade show in North America with 300 premium wine industry suppliers at the Sonoma County Fairgrounds...
WIN Expo 2018 floor maps
North Coast Wine Industry Expo Exhibitors Guide
The North Coast Wine Industry Expo (WIN Expo) trade show floor hosts 300 exhibitors spread out two building. To help you find what’s relevant and interesting to you the Wine Industry Advisor has...
2018-session4a
The Effect of Oak and Grape Tannins in the First Year of Aging
A former winemaker, Bertaccini is driven to experiment with wine additives and the products he presents to his clients. To this end, in 2015, he received a ton of excess Pinot Noir grapes from Lodi that...
2018-session1a
Mouthfeel Lessons Learned - Troubleshooting Fermentations
“Mouthfeel, or how a wine feels on your cheeks and tongue when you taste it, is one of the most important sensory aspects that communicates ‘quality’ in a wine,” says Alison Crowe of Plata Wines.
2018-session2a
Preventing Stuck Fermentations While Preserving Wine Quality
“If you’ve ever had a stuck ferment, you want to avoid that in the future. In the past, I’ve battled with stuck fermentations that were mainly fructose, and they’re a bear to restart.”
2018-session3c
Market Trends for All: Case Goods and Bulk Wine Forecast
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis...
Oct 22
Afternoon Brief, October 22
The Wine Group Announces Acquisition of 7 Deadly Brand: The Wine Group announced today that it has purchased the 7 Deadly brand, the #1 Zinfandel brand in the U.S., from Michael David Winery. First released...
2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
2018-session4b
Navigating the Changing Landscape of Wine Publicity
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces...