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Afternoon Brief, October 5th

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Increasing Temperatures Led to Better-Tasting Wine Grapes, but for How Long?: Warming temperatures over the past 60 years have led to increased wine quality, but a new study looking at sugar and color content in grapes indicates the industry may be facing trouble if trends continue, according to collaborative research out of the University of California, Davis, and University of Bordeaux...

Willamette Wineries Team Up with McMinnville Habitat for Humanity to Help...

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Collaboration Announced on World Habitat Day  Portland, Ore. - October 4, 2021 - There’s new construction on the horizon in Willamette Valley wine  country and...

Back on the Auction Block! Willamette: The Pinot Noir Auction Raised...

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(August 6, 2021; Portland, Ore.)— Registered trade bidders from across the country vied for the top wines from the Willamette Valley on Thursday, August...

Willamette Valley Gains Global Protection of Its Name

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Oregon’s Renowned Winegrowing Region Garners More Authority in the EU  Portland, Ore. (July 16, 2021) - The Willamette Valley today received formal recognition and protection...

Sixth Annual Willamette: The Pinot Noir Auction to Feature 92 One-of-a-Kind...

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(June 17, 2021; Portland, Ore.)—The Willamette Valley Wineries Association (WVWA) has unveiled the full lineup of lots for its sixth annual Willamette: the Pinot...

Sixth-Annual Willamette: The Pinot Noir Auction to Be Held August 5

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Hybrid online and in-person event will welcome wine media and trade from across the country (April 14, 2021; Portland, Ore.)—The Willamette Valley Wineries Association (WVWA)...

Willamette: The Pinot Noir Auction’s Online Pivot Raised Funds for the...

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(August 18, 2020; Newberg, Ore.)—When auctioneer extraordinaire Fritz Hatton virtually “hammered” the final lot of the Willamette: the Pinot Noir Auction, cheers could be...

Portland Basketball Superstar CJ McCollum Is 2020 Auction Ambassador for Willamette:...

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(August 11, 2020; Portland, OR)— David Millman, general manager of Domaine Drouhin Oregon and the 2020 chair of Willamette: the Pinot Noir Auction, has...

Willamette Valley Wineries Association Pivots Annual Trade Auction to Benefit Restaurants...

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Willamette Valley Wineries Association pivots annual trade auction to benefit restaurants in need via the James Beard Foundation’s Open for Good Campaign (July 2,...

Afternoon Brief, April 30

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The Disintegration of the Wine Tourism Economy: The welcome mat for Sonoma County’s wine country was rolled up several weeks ago in the midst of the COVID-19 shelter-in-place, and there is no prediction of when it might be rolled out again...

Willamette: The Pinot Noir Auction Debuts Stunning 2018 Vintage with Exclusive...

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(March 4, 2020; Portland, OR)—The Willamette Valley Wineries Association (WVWA) today unveiled the full line-up of lots for the fifth annual Willamette: The Pinot...

Fifth Annual Willamette: The Pinot Noir Auction to Offer Exclusive 2018...

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(January 22, 2020; Portland, Ore.)—On April 4, 2020 the Willamette Valley Wineries Association will host the nation’s top wine trade and media for the...

Domaine Drouhin Oregon’s David Millman to Chair the Fifth-Annual Willamette: The...

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(September 23, 2019; Portland, Ore.)—David Millman, Managing Director of Domaine Drouhin Oregon, will chair the fifth-annual Willamette: The Pinot Noir Auction. The Auction takes...

Afternoon Brief, April 30

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Amazon Ramps Up Wine Sales: Retailers across sectors have been closing at a swift clip as more sales move to the web. The wine business is not immune to this trend and Amazon, since its 2017 acquisition of Whole Foods, does not intend to miss out on its piece of the wine-fueled pie...

Afternoon Brief, April 19

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Wine Executives Debate the Promise and Peril of Millennial Wine Consumers: Top wine executives on Thursday offered differing views on the promise and peril of marketing wine to millennials, who are poised to overtake baby boomers this year as the largest generation in the United States...