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Afternoon Brief, July 12

How to Stop Losing Half Your New Winery Club Members in First 15 Months: Churn may make great ice cream and butter, but churn in winery club membership can sour a significant source of sales for many North Coast wineries. Yet, modern tools for digesting the increasing flow of sales and consumer data can yield greater long-term revenue, according to marketing experts...

Registration Open for WAVEx Wine Research Seminar in Woodinville

Half-day research seminar will focus on managing yeasts and bacteria to improve wine quality SEATTLE (June 26, 2019) – Registration is still open for WAVEx,...

Wine Research Seminar Heads to Columbia Gorge AVA

Wine grape growers, winemakers invited to learn about practical applications of research at WAVEx research seminar. SEATTLE (February 8, 2019) – Pacific Northwest wine grape...