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Tim Hanni, one of two resident Americans to receive the title Master of Wine and well-known industry myth-buster, would like the wine industry to stop foisting untruths upon an unsuspecting public. “The whole business of wine education is sadly wrong and does no service to consumers,” he says. “It’s group think. We really don’t know anything about consumers. The industry has its head up its anatomy.”
Research demonstrates vast differences in sensory perception drive wine choices and opportunity to personalize the wine experience and empower consumer choice for wines. An updated,...