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Year in Review: What Flipped & What Flopped

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Learn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more...

Virtual Sales Training: Phone Friendly Wine Sales

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One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday,...

Tasting Room Manager Training Part II

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Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your...

Tasting Room Manager Training Part I

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Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to...

Jump Into Action:Create Strategic DTC Plans for Your Winery

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How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and...

Direct to Consumer Marketing & Small Producer Strategies for Success

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One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Afternoon Brief, August 13, 2018

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Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest? The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early August. More than 50 vineyard workers were sent home that week because of poor visibility...

Live Webinar: Marketing Matters – Discover Marketing Secrets

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How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn...

Virtual Training: ‘Build & Strengthen Your Tasting Room Dream Team!’

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Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How...

2018 VingDirect Forum: Becoming Unforgettable

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'Wine Club Retention: You worked so hard to get them, how do you keep them?' A guest will most often join your wine club because...

Excellent Hospitality Shows Direct Impact on Wine Sales

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The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

Live Webinar: Building Blocks of Wine Club – How Strong Is...

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How does your wine club measure up? Are you set up for success or failure? Discover best practices for your wine club structure that...

Tasting Room Trends: 2017 Review and 2018 Forecasts

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At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance...

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Sebastopol, CA – VingDirect today announced the launch of their new and improved VingPortal. The VingPortal features a Tasting Room Performance Tracker, Benchmarking dashboard...

Free Live Webinar: 2017 DTC Trends & 2018 Forecasts

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Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of...
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