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Afternoon Brief, May 13

Winery Sues to Stop Hwy 101 Changes, Family of Crash Victim Pushes Boycott: A popular Central Coast winery is squaring off against the family of a Cal Poly student, who was killed in a 2018 crash at El Campo Road, over changes to four crossings along Highway 101 south of Arroyo Grande...

A Gap on the Label – Building an AVA Reputation

Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.