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Afternoon Brief, January 21

US Government Shutdown Hits Wine Hard: The longest partial government shutdown in US history is a buzz-kill. And not just for the hundreds of thousands of federal workers who are missing their paychecks, but for the wine industry, which depends on a network of government entities to approve labels, imports and perform lab analysis...

Wine’s Most Inspiring People 2019: An Outspoken Voice for the Little...

Some see Tom Wark as an advocate for the wine industry, given his role as the Executive Director of National Association of Wine Retailers since 2007, but he prefers to think of himself as an outspoken voice for the “little guy.” Since 2004, he’s been unapologetically airing concerns over the three-tier distribution system and lack of consumer choice in the marketplace, lambasting what he terms “rent seeking, special interests and other self serving groups.”

Newly Released Survey Shows Women Are the Future of Wine Writing

Wark Communications Releases Findings of 2018 American Wine Writer Survey (Napa, CA)—Women are the future of American wine writing, according to a new survey by...

Wine’s Most Inspiring People 2018: Pioneer and Champion of Hillside Grapegrowing

Since purchasing his vineyard at the top of Spring Mountain in 1970, Stuart Smith has become the leading voice of the hillside grower. While Smith believed that the best grapes come from the mountains, a hypothesis had been written that vineyards on hillsides are detrimental to the land. In response, Smith began arguing in favor of hillside vineyards and land-use issues. Being the leading voice was “thrust upon me,” Smith shared. “It was not my intent. When I first got a permit to log the property from Department of Forestry, I was warned that there would be protesters once I brought out a chainsaw.”

Allies or Adversaries: The Wine & Weed Debate

Do you think that pot will take a huge bite out of wine sales or is this just a tempest in a teapot? Maybe. Maybe not. It depends on which state you’re in, literally and figuratively.

Afternoon Brief, January 3

Napa’s Waugh Family Wines Sues Bronco Wine Co. for ‘Six Degrees’ Trademark Separation: Napa-based Waugh Family Wines on Friday said it has sued Bronco Wine Co., which has a large south Napa Valley bottling operation, claiming trademark infringement on Waugh's Six Degrees Wine brand...

Wine Women Welcomes Maria Hunt and Tom Wark as Guest Speakers...

Santa Rosa, California | January 2, 2017: WINE WOMEN, a new, nonprofit professional trade organization focused on advancing women’s careers in the wine industry...

Beer and Cider Marketers Understand Consumers Better Than Their Wine Counterparts

by Alan Goldfarb It was in the early ‘90s that the wine industry was falling all over itself in the horrified belief that it was...

Wine PR: Doing Due Diligence Thru the Blogosphere Miasma

What is a flack to do? When winewriters are dropping off the face of the Earth faster than icebergs, to whom does a winery publicist turn to get PR/accolades/reviews when the writer pool is evaporating?

Afternoon Brief, November 10

Wine Spectator Top 100 Wines Unveiling Begins Today: After tasting 18,000 wines from vineyards around the globe, the editors at Wine Spectator are set to release their much-anticipated list of the Top 100 Wines of 2014...

Afternoon Brief, August 19

California has given away rights to far more water than it has: California has allocated five times more surface water than the state actually has, making it hard for regulators to tell whose supplies should be cut during a drought, University of California researchers reported...

Pouring 50 years of wine PR experience into one blog

Veteran wine publicists launch SwigPR.com Napa, California, summer 2014 ---- Veteran wine publicists Julie Ann Kodmur and Tom Wark have launched SWIG, a publication in a blog format focusing on...

Tom Wark: The First Wine Muckraker

“My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted...