Expert Editorial
The Tasting Room: Branding or Marketing
In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a...
VingDirect 2017 Tasting Room Metrics
Tasting Room Trends: 2017 Review and 2018 Forecasts
At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand,...
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A Full Suite of Direct to Consumer Sales Tools
Microworks Wine Software provides a full suite of Direct to Consumer Sales tools designed specifically for Wineries. Featuring Tablet POS, Wine Club, Inventory, Compliance, Marketing, Customer Relationship...
OrderPort
Point of Sale 4.0
Introducing OrderPort Point of Sale 4.0! See all the great features at booth 343 at the Unified Symposium. With 4.0 accept EMV card payments and gift cards, run tabs and split tickets, get quick shipping...
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Latest Wine Pouch Packaging Innovations
Astrapouch packaging and wine experts will be available to answer all of your questions and show you the latest innovative products for packaging your wine at the Unified Wine & Grape Symposium. We...
VingDirect
VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club Members by 75%
At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue? In fact, most family wineries are only profitable in wine...
Clark Pest Control
A Sanitary Way to Remove Fruit Flies from Tasting Rooms & Barrel Rooms
Clark Pest Control will be featuring our Insect Light Trap for use in Tasting Rooms & Barrel Rooms at the Unified Wine & Grape Symposium. It’s a flylight so smart it tells you when to change...
Tasting Glass Lineup
Free or Discounted Wine Tasting Options Vanishing in Sonoma County
Industry Follows Napa’s Lead in Charging Premium Prices for ‘High End’ Experiences
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Live Demo of Latest Club Processing Technology
Stop by our booth for a live demo, customer testimonials and to find out how to get a free iPad for your tasting room! We’ll also be introducing the latest club processing technology, powerful enough...
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Custom Wine-Related Products That Market Your Brand
TopNest Designs is highlighting a new line of corkscrews from Italy and Scandinavian-designed wine accessories. The 7-in-1 Aerator received the Red Dot Award for product design in 2016. Minimum order for...
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