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Selling Wine in the Tasting Room

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There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found...

The Tasting Room: Branding or Marketing

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In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...

Tasting Room Trends: 2017 Review and 2018 Forecasts

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At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

A Full Suite of Direct to Consumer Sales Tools

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Microworks Wine Software provides a full suite of Direct to Consumer Sales tools designed specifically for Wineries. Featuring Tablet POS, Wine Club, Inventory, Compliance,...

Point of Sale 4.0

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Introducing OrderPort Point of Sale 4.0! See all the great features at booth 343 at the Unified Symposium. With 4.0 accept EMV card payments...

Latest Wine Pouch Packaging Innovations

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Astrapouch packaging and wine experts will be available to answer all of your questions and show you the latest innovative products for packaging your...

VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club...

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At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue?...

A Sanitary Way to Remove Fruit Flies from Tasting Rooms &...

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Clark Pest Control will be featuring our Insect Light Trap for use in Tasting Rooms & Barrel Rooms at the Unified Wine & Grape...

Live Webinar: Tasting Room 101: Intro to the Winery Tasting Room

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If you are considering a tasting room or have recently opened your tasting room doors, this webinar is for you! Join Tammy as she...

Training: Converting Guests to Club Members

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Class begins promptly at 9 a.m., so please join us for coffee at 8:30! Audience: Tasting Room Managers and Tasting Room Hosts Club members are the...

Free or Discounted Wine Tasting Options Vanishing in Sonoma County

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Industry Follows Napa’s Lead in Charging Premium Prices for ‘High End’ Experiences

Live Demo of Latest Club Processing Technology

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Stop by our booth for a live demo, customer testimonials and to find out how to get a free iPad for your tasting room!...

Custom Wine-Related Products That Market Your Brand

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TopNest Designs is highlighting a new line of corkscrews from Italy and Scandinavian-designed wine accessories. The 7-in-1 Aerator received the Red Dot Award for...

Direct to Consumer Tips and Demos of the Performance Tracker

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VingDirect founder, Tammy Boatright will be at Booth 2111 offering Direct to Consumer tips, recommendations & best practices for family wineries. There will also...

Get a Check-Up with the DTC Experts

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Our team of DTC Experts will be on site offering complimentary DTC Check Ups on January 25th and 26th. Stop by for actionable ideas...