Trending Story:
Wineries Report Increased Use of Social Media to Enhance Direct to Consumer Sales
More than 60% of wineries and wine-related businesses say they plan to increase their use of social media...
By Elizabeth Hans McCrone
More than 60% of wineries and wine-related businesses say they plan to increase their use of social media over the next three years in response to changing market demographics,...
Trending Story:
Craft Beer and Wine at a Crossroads
Frank, Rimerman + Co. LLP, a leading regional accounting and consulting firm, has teamed up with investment banker Ian Malone to publish a comprehensive...
By Elizabeth Hans McCrone
When the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a circular last May that identified social media platforms as sources of advertising for the first time, many in...
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Spotlight - Winery Advisor
Increasing Your Online Presence and Growing Sales
46 minutes a day! According to statistics, this is the average amount of time that a typical Facebook...
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
WineIndustryNetwork.com Expands to Offer Full Service Video Marketing & Production.
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
Elizabeth Slater- Founder & Vice President of WIN
My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories. In my...
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are: How do I find out what is being said about us online and how...
